Cashback Offer (25th Nov-05th Dec 2020). Get Flat 10% Cashback credited in your account on a minimum transaction of $80. Post Your Question

Question DetailsNormal
$ 20.00

Marketing MBA-565 quiz 3

Question posted by
Online Tutor Profile
request

 In ________ marketing, the firm operates in several market segments and designs different products for each segment. (Points : 5)

       segmented



       undifferentiated



       differentiated



       geodemographic



       niche





2. In evaluating different market segments, the firm must look at two factors: the segment's overall attractiveness and ________. (Points : 5)

       company's objectives and resources



       the product to be sold



       the purchasing process



       competition's strategies



       the global nature of the product





3. In principle, business buyers seek to ________ in relation a market offering's costs. (Points : 5)

       spread risks



       obtain the highest benefit package



       maintain everyday low prices



       outsource as much as is possible



       eliminate partners' shares in profits as much as possible





4. ________ is composed of all parties who participate in the purchasing decision-making process and share common goals and risks associated with their decisions. (Points : 5)

       The buying center



       The marketing sales team



       Strategic management



       Engineering support



       The logistics center





5. All of the following are methods of assessing customer value EXCEPT ________. (Points : 5)

       direct survey questions



       exit interviewing



       focus-group value assessment



       conjoint analysis



       benchmarks





6. Webster cautions that ultimately, ________ make purchasing decisions. (Points : 5)

       only senior managers



       individuals, not organizations,



       organizations, not individuals,



       third parties



       systems contractors





7. Johnson & Johnson broadened its target market for its baby shampoo to include adults through ________. (Points : 5)

       countersegmentation



       metamarketing



       undifferentiated marketing



       product specialization



       single-segment concentration





8. If a market is segmented according to light, medium, and heavy product users, the marketer segmenting this market is using the ________ as the means to segment. (Points : 5)

       user status



       usage rate



       buyer-readiness stage



       occasion



       benefit





9. When buyers cannot easily monitor supplier performance, the supplier might shirk or cheat and not deliver the expected value. ________ is "some form of cheating or undersupply relative to an implicit or explicit contract." (Points : 5)

       Institutional sale



       Opportunism



       Business buying



       Vertical integration



       Contractual transactionism





10. Many business buyers prefer to buy a total solution to a problem from one seller. ________ is the correct term for this process. (Points : 5)

       Channel consolidation



       Systems buying



       Vertical buying



       Horizontal buying



       Supply buying





11. The total demand for many business goods and services is ________ —that is, not much affected by price changes. (Points : 5)

       derived



       fluctuating



       accelerated



       multiple



       inelastic





12. Business markets differ significantly consumer markets in that business markets possess all of the following characteristics EXCEPT ________. (Points : 5)

       fewer, larger buyers



       close supplier-customer relationship



       professional purchasing



       inverted demand



       multiple sales calls





13. In the proposal solicitation process, ________ should be marketing documents that describe value and benefits in customer terms. (Points : 5)

       written proposals



       oral proposals



       e-proposals



       alliance proposals



       global proposals





14. A company can be said to have used ________ if the company distinguished among customers buying on the basis of price, service, and quality. (Points : 5)

       macrosegmentation



       microsegmentation



       strategic segmentation



       global segmentation



       short-term segmentation





15. ________ is a key industrial marketing strategy in bidding to build large-scale industrial products (e.g., dams, pipelines, et cetera). (Points : 5)

       Systems contracting



       Systems buying



       Systems selling



       Solutions buying



       Turnkey logistics





16. According to the ________ criterion for useful market segments, a segment should be the largest possible homogenous group worth going after with a tailored marketing program. (Points : 5)

       measurable



       substantial



       accessible



       differentiable



       actionable





17. A marketer is interested in segmenting a business market based on technology and customer capabilities. Which of the following major segmentation variables would most likely be used by the marketer to assist with the task? (Points : 5)

       Demographic variables



       Purchasing approaches



       Situational factors



       Personal characteristics



       Operating variables





18. The purchasing department buys office supplies on a routine basis. This type of purchase is classified as a ________. (Points : 5)

       straight rebuy



       modified rebuy



       new task



       secondary purchase



       preordained purchase





19. If a marketing manager observes that his or her market shows no natural segments and consumers seem to have roughly the same preferences, the marketing manager will most likely be faced with a ________ preferences pattern. (Points : 5)

       homogeneous



       heterogeneous



       diffused



       clustered



       scattered





20. Marketers usually identify niches by ________. (Points : 5)

       dividing a segment into subsegments



       conducting VALS tests



       allowing consumers to gravitate toward product brands



       examining the demographics section of The Handbook of Marketing



       producing products that can be used in a variety of ways

Available Answer
$ 20.00

[Solved] Marketing MBA-565 quiz 3

  • This solution is not purchased yet.
  • Submitted On 20 Nov, 2014 09:09:45
Answer posted by
Online Tutor Profile
solution

Answers are h...

Buy now to view the complete solution
Other Similar Questions
User Profile
DEEPE...

Marketing makes life better

How does marketing make your life worse and better? Looking at different ads, buying new things, and having a brand new appetite for different things. This is the basics of marketing working through you. Now I can tell you t...
User Profile
Prof-...

Marketing makes life better

Report attached. * APA formatted * Double spaced * References provided * Structure and Grammatically correct. ...
User Profile
Tutor...

Distribution Channel Article Review

A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. ...
User Profile
Tutor...
User Profile
jk644...

2 part marketing question attached

Hi Find solution attached herein below. The two questions are answered...

The benefits of buying study notes from CourseMerit

homeworkhelptime
Assurance Of Timely Delivery
We value your patience, and to ensure you always receive your homework help within the promised time, our dedicated team of tutors begins their work as soon as the request arrives.
tutoring
Best Price In The Market
All the services that are available on our page cost only a nominal amount of money. In fact, the prices are lower than the industry standards. You can always expect value for money from us.
tutorsupport
Uninterrupted 24/7 Support
Our customer support wing remains online 24x7 to provide you seamless assistance. Also, when you post a query or a request here, you can expect an immediate response from our side.
closebutton

$ 629.35