MKTG205-1204B-05 Principles of Marketing

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MKTG205-1204B-05 Principles of Marketing

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MKTG205-1204B-05 Principles of Marketing

Q1. Describe the model of consumer buyer behavior. Providing a list of the steps or a graphic of the model is not adequate, as you must explain how the process works in the real world using your own words.

Q2. Select one (1) of the four sets of factors influencing buyer behavior: Cultural, Social, Personal, and Psychological etc. and explain how it affects the purchase process as it relates to the product/service you chose in Week 1. You must conduct outside research to support your argument.

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MKTG205-1204B-05 Principles of Marketing