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MKTG205-1204B-05 Principles of Marketing
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MKTG205-1204B-05 Principles of  Marketing

Q1. Describe the model of consumer buyer behavior. Providing a list of the steps  or a graphic of the model is not adequate, as you must explain how the process  works in the real world using your own words.

Q2. Select one (1) of the four sets of factors influencing buyer behavior: Cultural, Social, Personal, and Psychological etc. and explain how it affects the purchase process as it relates to the  product/service you chose in Week 1. You must conduct outside research to  support your argument.


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MKTG205-1204B-05 Principles of Marketing
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