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COMMUNICATION/339 Advertising and The Media Week One Individual Assignment
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Provide short answers of 200 to 300 words each for the following questions:

  • What seven trends characterize modern mass media? Which trend do you think has the greatest effect on society today?
  • How could you explain functional and critical or cultural approaches of classifying mass communications to a friend? Which approach makes more sense?
  • How does media technology affect culture and society today? How has media technology influenced older forms of communication?
  • What is the purpose of advertising research? How do advertisers attempt to fulfill this through research? What steps do they take?

Combine your answers into a Microsoft® Word document.

Format your assignment consistent with APA guidelines.

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COMMUNICATION/339 Advertising and The Media Week One Individual Assignment
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  • Submitted On 13 Nov, 2014 01:40:08
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