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BSA 310 Week 4 Individual Assignment McBride Marketing Paper
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Individual Assignment: McBride Marketing Paper



Write a 3-5 page paper describing a marketing plan for McBride Financial Services. In completing the assignment, consider the following:

  • What market research would you undertake?
  • What types of media would be used?
  • What are McBride’s target markets?
  • What are the considerations for McBride to conduct a portion of their marketing on the Internet
  • Explain your reasoning for your responses.

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