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BUS343: INTERNATIONAL MARKETING WEEK 3 QUIZ
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A company has four different modes of foreign market entry. Which of the following WOULD NOT be among those modes? (Points : 1)

 

exporting
nonequity importing
contractual agreements
strategic alliances
direct foreign investment

 

Which of the following is NOT one of the factors changing the way countries trade and prosper in the twenty-first century? (Points : 1)

 

The transition from socialist to market-driven economies.
Liberalization of trade and investment policies in developing countries.
The transfer of public-sector enterprises to the private sector.
The rapid development of regional market alliances.
The expansion of military interventions around the world.

 

South America has been the fastest-growing area in the world for the past three decades. (Points : 1)

 

True
False

 

Britain has always had an uneasy alliance with the European Economic Community (EEC) and did not want to join. What satellite group did Britain form for those countries that did not wish to join the EEC? (Points : 1)

 

European Freedom Fund
European Free Trade Association
The Council of Ministers
Economic and Monetary Alliance
none of the above

 

The most fully integrated form of regional cooperation is called a: (Points : 1)

 

political union.
common market.
regional cooperation for development (RCD).
customs union.
free trade area (FTA).

 

Patent rights, trademark rights, and the rights to use technological processes are granted in foreign licensing. (Points : 1)

 

True
False

 

The primary goal of Phase 2 of the international planning process is to: (Points : 1)

 

perform a preliminary analysis of a country.
perform a screen of the environment.
decide on a marketing mix adjusted to the cultural constraints.
perform a situation analysis for the country that has been selected for entry.
implement specific plans.

 

Contractual agreements serve as a means of transfer of __________ rather than _______. (Points : 1)

 

equity—knowledge (I accidentally selected this and cannot undo it, but I don’t not know if this is the correct answer, s
knowledge--equity
money--profit
organizational design--organizational theory
none of the above fits the sentence correctly

 

The most advanced and viable of Africa's regional organizations is called the Southern African Development Community. (Points : 1)

 

True
False

 

The talks on One China include establishing “three direct links” referring to: (Points : 1)

education, emancipation, and equity
religion, culture, and marketing
systems, energy, and advertising
sports, education, and environmental
transportation, trade, and communications.

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BUS343: INTERNATIONAL MARKETING WEEK 3 QUIZ
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