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BUS620 Pursing an online MBA program over an on-site program August 4, 2015 A++
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Pursing an online MBA program over an on-site program

Mr. Scott Byron Freeman

BUS620: Managerial Marketing

Dr. Patricia Ryan

August 4, 2015

 

 

 

 

 

 

 

 

 

 

 

 

Byron Morgan University

Marketing Plan for MBA Program

Contents

 

 

0.1    Company Overview.................................................................................................... 3

0.2    Executive Summary of Marketing Plan...................................................................... 3

1.0    Description of Target Market....................................................................................... 4

2.0    Description of Competitors......................................................................................... 4

3.0    Description of Product or Services (P)....................................................................... 5

4.0    Marketing Budget........................................................................................................ 5

4.1   Sales Forcast........................................................................................................ 6

4.2   Expense Forecast................................................................................................ 7

4.3   Controls.............................................................................................................. 7

5.0    Description of Location (P)........................................................................................ 8

6.0    Pricing Strategy (P).................................................................................................... 8

7.0    Summary and Implementation Plan (P)....................................................................... 9

 

 

 

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BUS620 Pursing an online MBA program over an on-site program August 4, 2015 A++
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