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TLMT35 2.DOC TLMT352 Comparative Analysis of Apple and Costcos Channel of Distribution:

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TLMT35  2.DOC  TLMT352  Comparative Analysis of Apple and Costcos Channel of Distribution: Determining the  Viability of Direct v. Mixed Distribution Approach  TLMT352 “ Distribution Systems  American Public University System  A successful marketing strategy relies upon the ˜marketing mix that includes 4Ps: Promotion, Product, Price and Place. Without any product or service, the company or the business has nothing to offer in the market. The price of the service or product is determined by keeping under consideration the consumers buying power. After the new product or service has been launched in the market, it is imperative to promote the product to generate revenue and drive sales. One of the most critical aspects of the marketing strategy is ˜place which refers to channels of distribution. If the product is not reachable or easily accessible, the buyers would either switch to another product or sto

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[Solved] TLMT35 2.DOC TLMT352 Comparative Analysis of Apple and Costcos Channel of Distribution:

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TLMT35 2.DOC TLMT352 Comparative Analysis of Apple and Costcos Channel of Distribution: Determining the Viability of Direct v. Mixed Distribution Approach TLMT352 “ Distribution Systems American Public University System A...
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TLMT35 2.DOC TLMT352 Comparative Analysis of Apple and Costcos Channel of Distribution:

TLMT35 2.DOC TLMT352 Comparative Analysis of Apple and Costcos Channel of Distribution: Determining the Viability of Direct v. Mixed Distribution Approach TLMT352 “ Distribution Systems American Public University Syst...

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