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MBA FPX5012 FM Assessment3 1.docx MBA-FPX5012 Digit Marketing Plan: Walmart Snackies

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MBA FPX5012 FM Assessment3 1.docx    MBA-FPX5012  Digit Marketing Plan: Walmart Snackies  Capella University  MBA-FPX5012- Marketing Management  Business Context  Walmart is one of those most recognizable brands across the world, specifically in the United States. It is the largest retailer in the world with over 2.2 million employees across 27 countries (Walmart 2021). Walmarts 2020s fiscal year brought in more than $500 billion in revenue. With its œeveryday low pricesĀ motto and cost-leadership strategy, Walmart provides a variety of products at low cost without losing value. In 2020, Walmarts e-commerce division grew 37% from the previous year bringing attention to an opportunity to compete with its biggest  competitor Amazon (Walmart 2021).  In 2012 Walmart Labs launched a snack subscription services called Goodies.co, which sends members themed boxes of 5-8 healthy sample snacks monthly for the flat fee of $7 (Lawle

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[Solved] MBA FPX5012 FM Assessment3 1.docx MBA-FPX5012 Digit Marketing Plan: Walmart Snackies

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MBA FPX5012 FM Assessment3 1.docx MBA-FPX5012 Digit Marketing Plan: Walmart Snackies Capella University MBA-FPX5012- Marketing Management Business Context Walmart is one of those most recognizable brands across the world, spec...
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