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MT219 Unit 6 Assignment .doc MT-219 MT219: Marketing Unit 6 Assignment TO:

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MT219 Unit 6 Assignment .doc    MT-219  MT219: Marketing Unit 6 Assignment   TO:           Porttron, Inc. Executive Team  FROM:              Gregory McCay  DATE:               01/18/2021  SUBJECT:         Marketing the Media PopUp  Introduction  As you all know we at Porttron are excited to announce our new Media PopUp entertainment device. The purpose of this memo is to identify the target market we would like to focus on and which segment in that market we will aim for. This is a checklist of items we need to cover.  1. Identify either a consumer or business market.  2. Describe your bases for segmenting the market (e.g., demographics).  3. Identify segmentation descriptors (e.g., age, occupation, income).  4. Explain your rationale for the segmentation descriptors.  5. Describe a target market.  6. Identify a marketing mix (product, place, promotion, price).  Market Identified  Since the Media PopUp was designed w

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MT219 Unit 6 Assignment .doc MT-219 MT219: Marketing Unit 6 Assignment TO: Porttron, Inc. Executive Team FROM: Gregory McCay DATE: 01/18/2021 SUBJECT: Marketing the Media PopUp ...
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