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BUSI 520 Marketing Management Prof Young 3

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Integration of Faith and Learning I

Amber Short

Liberty University

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Integration of Faith and Learning I

           

            The information provided for this assignment stated that Aristotle defined character as “the decisions a person makes when the choice is not obvious.” It also defined character as what people do when no one is looking.  The initial Scripture verse that came to mind when dealing with integrity in a firm was that of 2 Timothy 2:15 (King James Version).  2 Timothy 2:15 says, “Study to shew thyself approved unto God, a workman that needeth not to be ashamed, rightly dividing the word of truth.”  In thought, this verse seemed to apply to marketing management so well due to the fact that marketing management has to study their customers/market and their preexisting needs so diligently.  Kotler and Keller (2009) specifically defined marketing management as “the art and science of choosing target markets and getting, keeping, and growing customers xxxxxxxxx

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Integration of Faith and Learning I Amber Short Liberty University Integration of Faith and Learning I The information provided for this assignment stated that Aristo...
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