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Strayer University, Washington - BUS 100 Bus100 SOPHIA MILESTONE Unit 2 Milestone 2

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6/24/2020 Sophia :: Welcome
UNIT 2 — MILESTONE 2
Score 22/23
You passed this Milestone
22 questions were answered correctly.
1 question was answered incorrectly.
1
Which of the following is true about a market segmentation?
Describes the phases a product goes through during its lifecycle
Focuses more on promotion strategies than pricing strategies
Subdivides the market based on customer traits to focus marketing efforts
Details all of the possible markets a company should try to reach
CONCEPT
Marketing Strategy
2
Which of the following is a specialty good?
Custom painting
Socks
6/24/2020 Sophia :: Welcome
Refrigerator
Smart phone
CONCEPT
Product
3
Girard owns a dry cleaning store. He decided to add a pickup and delivery service for an additional fee.
What should Girard do to market the pickup and delivery service differently than if he were just
marketing a product?
Promote early opening hours
Promote time consumer will save
Promote convenient store location
Promote low dry cleaning prices
CONCEPT
Markets in Marketing
4
A large cheesecake conglomerate is accused of scamming potential customers. A spokesperson for the company
categorically denies these allegations.
Which social responsibility stance to marketing is illustrated in this situation?
Proactive
Obstructionist
Defensive
6/24/2020 Sophia :: Welcome
Accommodative
CONCEPT
Ethics and Marketing
5
A cosmetic company created a new cream that claimed to use a well-known ingredient to reduce dark spots on
skin. The cream contained just enough of the ingredient to list it on the package, but it was not enough to make
the product effective.
Which of the following does this scenario illustrate?
Angel dusting
Sales promotion
Coloring
Bait and switch
CONCEPT
Truth in Advertising
6
Which of the following could an online travel agency do to impact the evaluation of alternatives step of the
consumer buying process?
Use banner ads as a form of advertisement
Allow customers to describe their travel experiences on the website
Provide price comparisons on flight and booking information
Show customer reviews from trips and flights
6/24/2020 Sophia :: Welcome
CONCEPT
Consumer Buying Process
7
A line of devices from an electronics manufacturer experienced a peak in sales. The company then decided to
simplify the product line to focus on a few key devices and aggressively promoted these specific products.
The product is in which phase of the product life cycle?
Decline
Introduction
Growth
Maturity
CONCEPT
Product Life Cycle
8
A film studio produced a movie from a best-selling book. For two weeks, the studio advertised that a short trailer
for the movie would be posted on a set date. Audiences, news outlets and entertainment shows talked about the
movie for the two weeks leading up to its release.
Which of the following does this scenario illustrate?
Pull marketing
Target market
Branding
Buzz marketing
6/24/2020 Sophia :: Welcome
CONCEPT
Unique Branding
9
Select the item below that is a characteristic of holistic marketing.
Focusing on marketing individual products to consumers
Combining different marketing techniques to sell a product
Considering all business aspects when marketing products
Implementing targeted marketing programs for green products.
CONCEPT
Evolution of Marketing
10
Guy wanted to buy the latest gaming system to fit in with his friends at school.
Which type of consumer behavior influence below does this illustrate?
Psychological
Social
Cultural
Personal
CONCEPT
Consumer Behavior
11
6/24/2020 Sophia :: Welcome
Which of the following is true about promotion?
Companies rely more on traditional advertising media than on internet advertising.
Public relations is considered promotion for some companies.
Promotion involves selecting the appropriate distribution channel for goods.
Companies typically select one type of media to use for promotional purposes.
CONCEPT
Promotion
12
Which of the following is NOT a problem associated with the use of social media in marketing?
Legal issues related to consumer privacy
Using social media to build customer loyalty
Constant need for new content
Staying current with technology changes
CONCEPT
Technology and Marketing
13
In which of the ways below is green marketing different from green washing?
Produces an image of a company that goes green for the wrong reasons
6/24/2020 Sophia :: Welcome
Promotes environmental benefits for social responsibility reasons
Produces non-genuine claims in an effort to gain more customers
Provides a competitive advantage for the company
CONCEPT
Marketing the Environment Ethically
14
A manufacturer used raw materials and equipment to create flower pots to sell to gardening supply stores.
Which of the following types of good would the raw materials and equipment be considered?
Industrial good
Specialty good
Shopping good
Consumer good
CONCEPT
Markets in Marketing
15
Which of the following is NOT a purpose for the packaging of a product?
To promote the company brand
To protect the product contents
To offer convenience to the consumer
6/24/2020 Sophia :: Welcome
To describe substitute products
CONCEPT
Packaging
16
Which statement is an example of the threat component of a SWOT analysis?
A company is inadequately staffed for its projected growth.
A company determines the market for one of its products is growing quickly.
A company experiences price fluctuations for supplies because of a drought.
A company develops a proven, loyal customer base.
CONCEPT
The Marketing Plan
17
Which of the following exemplifies pull marketing?
Direct selling at a store location
Mailing coupons to customers
Updating a product's package design
Creating and updating a company blog
CONCEPT
Push and Pull Marketing
6/24/2020 Sophia :: Welcome
18
Which of the following products is likely considered to be in the growth phase of the product life cycle?
DVD players, since sales have peaked
Conventional cell phones, since most competition is leaving the market
Tablet devices, since customers are developing brand loyalty
3D televisions, since few customers are aware of the product
CONCEPT
Product Life Cycle
19
Fletcher owned a large nursery that grew trees and shrubs. He sold his products to landscaping companies and
major retailers in his region.
Fletcher would be considered which of the following?
An intermediary
A wholesaler
A retailer
A distributor
CONCEPT
Place
20
Which of the following is an example of marketing?
6/24/2020 Sophia :: Welcome
Comparing products in a magazine article
Holding a news conference about a company merger
Inviting consumers to rate a product on your website
Launching a program aimed at improving the local community
CONCEPT
Basics of Marketing
21
A garden supply company advertised that a specific brand of fertilizer was on sale for a limited time.
Which of the following is likely to be the reason the price was lowered?
The company will charge customers a fee for loading the fertilizer into their vehicles.
The company was able to buy a large amount of the fertilizer from its supplier.
The fertilizer brand is very popular and usually sells out quickly.
The company had to cover the expense of having the fertilizer delivered to the store.
CONCEPT
Price
22
In which of the following ways does a company market a product differently when it considers more of a
consumer-focused marketing mix?
More time spent developing unique product features
More emphasis placed on using multiple forms of marketing media

More effort spent ensuring the shopping experience is convenient
More focused on trying to provide substitute products
CONCEPT
Consumer-Focused Marketing Mix
23
A company legally protected its name, logo and symbols to ensure none of these elements could be copied.
Which of the following does this scenario describe?
Packaging
Branding
Brand collateral
Trademark
CONCEPT
Basics of Branding

 

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[Solved] Strayer University, Washington - BUS 100 Bus100 SOPHIA MILESTONE Unit 2 Milestone 2

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6/24/2020 Sophia :: Welcome UNIT 2 — MILESTONE 2 Score 22/23 You passed this Milestone 22 questions were answered correctly. 1 question was answered incorrectly. 1 Which of the following is true about a market segmentation? Describes the phases a product goes through during its lifecycle Focuses more on promotion strategies than pricing strategies Subdivides the market based on customer traits to focus marketing efforts Details all of the possible markets a company should try to reach CONCEPT Marketing Strategy 2 Which of the following is a specialty good? Custom painting Socks 6/24/2020 Sophia :: Welcome Refrigerator Smart phone CONCEPT Product 3 Girard owns a dry cleaning store. He decided to add a pickup and delivery service for an additional fee. What should Girard do to market the pickup and delivery service differently than if he were just marketing a product? Promote early opening hours Promote time consumer will save Promote convenient store location Promote low dry cleaning prices CONCEPT Markets in Marketing 4 A large cheesecake conglomerate is accused of scamming potential customers. A spokesperson for the company categorically denies these allegations. Which social responsibility stance to marketing is illustrated in this situation? Proactive Obstructionist Defensive 6/24/2020 Sophia :: Welcome Accommodative CONCEPT Ethics and Marketing 5 A cosmetic company created a new cream that claimed to use a well-known ingredient to reduce dark spots on skin. The cream contained just enough of the ingredient to list it on the package, but it was not enough to make the product effective. Which of the following does this scenario illustrate? Angel dusting Sales promotion Coloring Bait and switch CONCEPT Truth in Advertising 6 Which of the following could an online travel agency do to impact the evaluation of alternatives step of the consumer buying process? Use banner ads as a form of advertisement Allow customers to de...
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