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Question 1 2 out of 2 points
The ________ concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization's products.
Question 2 2 out of 2 points
If a marketer uses warehouses, transportation companies, banks, and insurance companies to facilitate transactions with potential buyers, the marketer is using a ________ channel.
Question 3 2 out of 2 points
What are the four broad components of holistic marketing?
Question 4 2 out of 2 points
The value of an offering is described as the ________.
Question 5 2 out of 2 points
In Walt Disney's Magic Kingdom, customers can visit a fairy kingdom, a pirate ship, or even a haunted house. Disney is marketing a(n) ________.
Question 6 2 out of 2 points
As a major steel manufacturer, SteelMakers Inc. focuses on having the most efficient manufacturing processes in place. The company believes that its competitive edge lies in its ability to offer the best prices. They also maintain an excellent distribution network that ensures wide availability of their products. SteelMakers has a ________ orientation.
Question 7 out of 2 points MISSED
The ________ concept holds that consumers will favor offerings with the best quality, performance, or innovative features.
Question 8 2 out of 2 points
Companies address needs by putting forth a ________, a set of benefits that they offer to customers to satisfy their needs.
Question 9 2 out of 2 points
________ marketing aims to build mutually satisfying long-term collaboration with key constituents, such as customers, employees, suppliers, distributors, and other marketing partners, in order to earn and retain their business.
Question 10 0 out of 2 points MISSED
Which of the following reflects the "people" component of the marketing mix?
Question 11 2 out of 2 points
Through its cutting-edge point-of-sale inventory management technology and highly efficient shipping practices, Walmart is able to keep its inventory expenditure extremely low and to pass these savings on to consumers in the form of low prices. Walmart's strategy is best described as ________.
Question 12 0 out of 2 points MISSED
Which of the following is an example of growth by diversification?
Question 13 2 out of 2 points
McDonald's has often teamed up with Disney to offer products related to current Disney films as part of its meals for children. The best description of this form of alliance would be a ________.
Question 14 2 out of 2 points
A(n) ________ is when a company might seek new businesses to purchase that have no relationship to its current technology, products, or markets.
Question 15 2 out of 2 points
Another way to describe a supply chain, where companies partner with specific suppliers and distributors to ensure a smooth functioning of the system, is to call it a ________.
Question 16 2 out of 2 points
Which of the following can be considered a primary activity in the value chain process?
Question 17 2 out of 2 points
What is the second phase of the value creation and delivery sequence?
Question 18 0 out of 2 points MISSED
The last step in the value creation and delivery sequence is ________ the value where the sales force, sales promotion, advertising, and other communication tools announce and promote the product.
Question 19 2 out of 2 points
Which of the following is the second largest contributor to global warming, accounting for roughly a fifth of carbon emissions?
Question 20 2 out of 2 points
Which of the following is true about the technology trends that marketers should monitor?
Question 21 2 out of 2 points
The ________ method of determining area market potential calls for identifying all the potential buyers in each market and estimating their potential purchases.
Question 22 2 out of 2 points
Novamalt Inc., a manufacturer of health drinks, plans to introduce its new range of health drinks for women into the market. It involves a specialized marketing research firm to forecast the sales of this product. The research firm analyzes past buying behavior of customers and uses time-series analysis for making the sales forecasts. Which of the following information bases is being used by the research firm in this scenario?
Question 23 0 out of 2 points MISSED
Jeanine would like to own a Mercedes but is unable to afford one at this time. Jeanine is part of the ________ market for this product.
Question 24 2 out of 2 points
Companies can prepare as many as ________ different types of demand estimates.
Question 25 2 out of 2 points
Suppose an individual buyer purchases three pairs of shoes each year at $50 each pair and that there are 50 million such consumers in the economy. Compute the total market potential for shoes.
Question 26 0 out of 2 points MISSED
When the government of any country restricts the sale of a particular commodity to certain groups — for example, restricting sales of alcohol to individuals of age 21 and over — the eligible consumers who have income, interest, access, and qualification constitute the ________ market.
Question 27 2 out of 2 points
A ________ scorecard records how well the company is doing year after year based on measures such as the average perception of the company's product quality relative to its chief competitor.
Question 28 0 out of 2 points MISSED
According to the concept of ________, a series of increasingly more specific "why" questions can reveal consumer motivation and consumers' deeper, more abstract goals.
Question 29 0 out of 2 points MISSED
________ measure the interest or emotions aroused by exposure to a specific ad or picture.
Question 30 0 out of 2 points MISSED
A ________ has been defined as a coordinated collection of data, systems, tools, and techniques with supporting software and hardware by which an organization gathers and interprets relevant information from business and environment and turns it into a basis for marketing action.
Question 31 2 out of 2 points
The marketing manager needs to know the cost of the research project before approving it. During which stage of the marketing research process would such a consideration most likely take place?
Question 32 2 out of 2 points
When American Airlines decided to review new ideas aimed at first-class passengers on very long flights, like an ultra high-speed Wi-Fi service and 124 channels of high-definition satellite cable TV, their first step in the marketing research process was to ________.
Question 33 2 out of 2 points
An item in a questionnaire states that "most politicians cannot be trusted." Respondents are required to provide their answers by choosing any one of the following options: 1) Strongly disagree, 2) Disagree, 3) Neither agree nor disagree, 4) Agree, 5) Strongly agree. This is an example of a ________.
Question 34 2 out of 2 points
Which of the following is considered to be the last step in the marketing research process?
Question 35 2 out of 2 points
A Forrester study of 10,000 consumers of Amazon.com's electronics and home and garden products found that ________ percent found negative reviews helpful.
Question 36 2 out of 2 points
________ marketing is based on the premise that marketers can no longer use "interruption marketing" via mass media campaigns.
Question 37 0 out of 2 points MISSED
Rachel and Josh are on vacation in Hawaii. When they arrived at the hotel, they were offered chilled juice. Their check-in formalities were handled by the staff. When they entered their room, they saw that chocolates had been placed on the pillows and a flower arrangement on the table. These are examples of customer ________.
Question 38 2 out of 2 points
________ focuses on the analysis of individual data on prospects and customers to develop marketing strategies to acquire and retain customers and drive customer behavior.
Question 39 2 out of 2 points
Field Grocery wants to learn the strengths and weaknesses in customer service at all the Field Grocery stores. Which of the following methods can it use for this?
Question 40 0 out of 2 points MISSED
When two brands of the same basic product deliver their respective promised quality, they are delivering ________.
Question 41 0 out of 2 points MISSED
Customer relationship management enables companies to provide excellent real-time customer service through the effective use of ________.
Question 42 2 out of 2 points
The 80-20 rule reflects the idea that ________.
Question 43 0 out of 2 points MISSED
With respect to consumer decision making, the ________ set is the set of strong contenders from which one will be chosen as a supplier of a good or service.
Question 44 2 out of 2 points
Brand personality analysts identified the popular music channel MTV as daring, spirited, and highly imaginative. As per Jennifer Aaker's research, which of the following brand personality traits best suits MTV?
Question 45 0 out of 2 points MISSED
A consumer who uses Google to find comparative reports on new automobiles, is most likely using which of the following information sources for assistance?
Question 46 2 out of 2 points
________ theory teaches marketers that they can build demand for a product by associating it with strong drives, using motivating cues, and providing positive reinforcement.
Question 47 0 out of 2 points MISSED
Richard Petty and John Cacioppo's ________ model, an influential model of attitude formation and change, describes how consumers make evaluations in both low- and high-involvement circumstances.
Question 48 2 out of 2 points
The level of engagement and active processing undertaken by the consumer in responding to a marketing stimulus is called ________.
Question 49 2 out of 2 points
When Gary was a high school student, he enjoyed rock music and regularly purchased hip clothing sported by his favorite rock band. However, five years later, when Gary became an accountant, his preference shifted toward formal clothing. Which of the following personal characteristics is likely to have had the most influence on Gary's preferences during his high school days?
Question 50 2 out of 2 points
The associative network memory model views long-term memory as ________.
[Solved] BUSI 520 Quiz 1 Complete solution
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- Submitted On 26 Apr, 2020 08:05:43
- Rating : 8
- Grade : A+
- Questions : 0
- Solutions : 529
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- Earned : $721.03