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BUSI 520 Quiz 3 complete solution

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BUSI 520 Quiz 3 complete solution

Question 1 
2 out of 2 points
    
    ________ pricing takes into account a host of inputs, such as the buyer's image of the product performance, the channel deliverables, the warranty quality, customer support, and attributes such as the supplier's reputation, trustworthiness, and esteem.            
Question 2 
2 out of 2 points
    
    In markets that are characterized by-products that are highly homogeneous, how should a firm react to a competitor's reduction in price?            
            
 Question 3 
2 out of 2 points
    
    Competitors are most likely to react to a price change when ________.        

Question 4 
2 out of 2 points
    
    When higher-priced competitors match lower prices of their competitors but have longer staying power because of deeper cash reserves, it leads to a(n) ________ trap.            
   
            
 Question 5 
2 out of 2 points
    
    A company does not set a final price until the product is finished or delivered. This is known as ________.            
            
 Question 6 
2 out of 2 points
    
    Starbucks, Aveda, and BMW have been able to position themselves within their categories by combining quality, luxury, and premium prices with an intensely loyal customer base. These companies are employing a ________ strategy.            

 Question 7 
2 out of 2 points
    
    Matt's retail store offers all products at $2 less than its competitors. The store never runs promotional campaigns or offers special discounts. Matt's retail store is following a(n) ________ pricing policy.            
   
            
 Question 8 
2 out of 2 points
    
    The minimum price that most consumers would pay for a given product is known as the ________ price.            

            
 Question 9 
2 out of 2 points
    
    Co-optation is an effort by one organization to win the support of the leaders of another by ________.            
     
            
 Question 10 
2 out of 2 points
    
    Which of the following covers payment terms and producer guarantees?            
   
            
 Question 11 
2 out of 2 points
    
    Which of the following is the most complete and accurate description of a pure-click company?            
    
            
 Question 12 
2 out of 2 points
    
    When Japanese teenagers carry DOCOMO phones from NTT and use them to order goods, they are engaged in ________.            
 
 Question 13 
2 out of 2 points
    
    ________ channel conflict occurs between channel members at the same level.            

            
 Question 14 
2 out of 2 points
    
    As a service output produced by marketing channels, product variety refers to the ________.            

            
 Question 15 
2 out of 2 points
    
    Stores are using ________ to measure a product's handling costs from the time it reaches the warehouse until a customer buys it in the retail store.            
 
            
 Question 16 
2 out of 2 points
    
    An independent retailer using a central buying organization and joint promotion efforts with other retailers is part of a ________.            

 Question 17 
2 out of 2 points
    
    E&OE is trying to minimize its inventory costs, which are extremely high. The company has realized that it can achieve this by maintaining a near-zero inventory and producing more products only once it is ordered. Which of the following will be true for E&OE?            

            
 Question 18 
2 out of 2 points
    
    Because shelf space is scarce, many supermarkets now charge a ________ for accepting a new brand, to cover the cost of listing and stocking it.            
  
            
 Question 19 
2 out of 2 points
    
    Jake wants to open a Subway franchise in his small town. To do this, he must pay the company a ________ fee.            

            
 Question 20 
2 out of 2 points
    
    ________ are independently owned businesses that take title to the merchandise they handle. They are full-service and limited-service jobbers, distributors, and mill supply houses.            

            
 Question 21 
2 out of 2 points
    
    LCH is a leading electronics company that produces and markets its own brand of desktop and laptop computers for both individual consumers and businesses. Which of the following sequences of consumer responses is relevant as a marketing communications model for LCH's products?            
 
            
 Question 22 
2 out of 2 points
    
    ________ is one of the sources of a spokesperson's credibility that refers to the specialized knowledge that he or she claims to possess.            

            
 Question 23 
2 out of 2 points
    
    A(n) ________ appeal is a creative strategy that elaborates on a nonproduct-related benefit or image.            
            
 Question 24 
2 out of 2 points
    
    Which of the following is an example of an advertising platform?            
            
 Question 25 
2 out of 2 points
    
    Which of the following is an example of a business and sales force promotion?            

            
 Question 26 
2 out of 2 points
    
    Gabrielle is the chief marketing officer of Boyd Pharmaceuticals. She is meeting with Trent, the chief financial officer to decide on the company's marketing communications budget. After extensive discussions, they decide that the size of the budget will be calculated as a fraction of the overall turnover. What method did Gabrielle and Trent use to arrive at the marketing communications budget?            
  
            
 Question 27 
2 out of 2 points
    
    Which of the following is a medium of visual identity for a company?            
     
 Question 28 
2 out of 2 points
    
    Advertisements for which of the following product categories would be most effective when used with a flighting pattern?            

            
 Question 29 
2 out of 2 points
    
    Rolex calls itself the "Official Timekeeper" of the Wimbledon and Australian Open lawn tennis championships, by virtue of its sponsorships of the marquee events. What is the most likely objective for Rolex's sponsorship deal with these events?            

            
 Question 30 
2 out of 2 points
    
    ________ is finding the most cost-effective media to deliver the desired number and type of exposures to the target audience.            

            
 Question 31 
2 out of 2 points
    
    Marketers often cut the cost of advertising dramatically by using consumers as their creative team. This strategy is known as ________.            

            
 Question 32 
2 out of 2 points
    
    Which of the following is a sales promotion tool that is consumer franchise building in nature?            
   
 Question 33 
2 out of 2 points
    
    Which of the following is NOT one of the four main categories of online marketing communications?       
            
 Question 34 
2 out of 2 points
    
    Of the time US consumers spend with all media, almost ________ is spent online.            

 Question 35 
2 out of 2 points
    
    The average click-through in terms of the percentage of consumers who click on a link for ________ is about 2 percent.            
    
            
 Question 36 
2 out of 2 points
    
    Mountain Dew's Democracy promotional campaign — including advertising, events, a Web site and social media efforts designed to engage consumers in brand-related activities — is an example of ________.            
     
            
 Question 37 
2 out of 2 points
    
    Which of the following is NOT an example of viral marketing?            
    
            
 Question 38 
2 out of 2 points
    
    VW chose to launch its GTI in the United States with a(n) ________, which was downloaded 2 million times in three weeks.            
 
            
 Question 39 
2 out of 2 points
    
    Which of the following is an example of a problem question?            

            
 Question 40 
2 out of 2 points
    
    Jackson, the sales representative of a European manufacturer of commercial heavy duty washing machines, calls on the hotels in California. During a sales call, he asks the housekeeping manager of a hotel "How many bed sheets do you wash in a day, on average?" This question can be classified as a(n) ________ question.            
 
            
 Question 41 
2 out of 2 points
    
    Randi is most motivated when there is no ceiling or caps on her commissions, she can earn overachievement commissions for exceeding quotas, and benefits from prize structures that allow multiple winners. She is probably a ________.            

            
 Question 42 
2 out of 2 points
    
    Which of the following is most likely to use database marketing?            

            
 Question 43 
2 out of 2 points
    
    Which of the following is NOT one of the advantages of inside selling?            

            
 Question 44 
2 out of 2 points
    
    Which of the following questions is LEAST relevant during the preapproach stage of the sales process?            

            
 Question 45 
2 out of 2 points
    
    Social marketing programs designed to discourage cigarette smoking or excessive consumption of alcohol are examples of ________ campaigns.            
     
            
 Question 46 
2 out of 2 points
    
    As long as finance focuses on short-term profit, it will oppose major investments designed to build satisfied, loyal customers. Which of the following steps that a marketing CEO can take to create a market- and customer-focused company can help a CEO overcome this challenge?            
    
 Question 47 
2 out of 2 points
    
    Cause-related marketing is part of ________.            
            
 Question 48 
2 out of 2 points
    
    ________ analysis looks at specific products, territories, and so forth that failed to produce expected sales.            

            
 Question 49 
2 out of 2 points
    
    Which of the following represents the objective of a cognitive social marketing campaign?            
  
            
 Question 50 
2 out of 2 points
    
    ________ is the process that turns marketing plans into action assignments and ensures that such assignments are executed in a manner that accomplishes the plan's stated objectives.            
            
    

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[Solved] BUSI 520 Quiz 3 complete solution

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Question 1 2 out of 2 points ________ pricing takes into account a host of inputs, such as the buyer's image of the product performance, the channel deliverables, the warranty quality, customer support, and attributes such as the supplier's reputation, trustworthiness, and esteem. ...
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