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REL 212 Week 7 Discussion STR

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1. A company that attempts to lead its industry in price and convenience by pursuing a focus on lean and efficient operations is pursuing what strategy?  

  • Operational excellence
  • Low-cost leadership
  • Customer intimacy
  • Product leadership 

2. One of the ways to change the course of a brand is to modify the product. Under product modification, ________ adds size, weight, materials, supplements, and accessories that expand the product’s performance, versatility, safety, or convenience.         

  • technological improvement
  • feature improvement
  • style improvement
  • quality improvement
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