If a person judges another group by his or her own standards, he or she is being:
Many Americans believe that shark attacks happen more frequently than they actually do. Assuming that this is due to the way these rare events are covered by the media, this would be considered:
an intentional, short-term effect of the media.
an unintentional, long-term effect of the media.
an unintentional, short-term effect of the media.
an intentional, long-term effect of the media.
Juan is a college student who loves poetry and art and says he is becoming more cultured as he pursues a broad and pure knowledge of the world. His way of using the culture concept is no longer used by sociologists today. Whose view of culture is Juan emulating?
After an exciting first week in the United States, Bryan, an international student from Malaysia, begins to feel exhausted, anxious, and confused about life in the United States. This is:
The experience of internalizing a culture’s norms, values, and the like is known as:
You see an advertisement on television for a new burger at McDonald’s. The next day, you are riding by McDonald’s and decide to drive in and give it a try. This would be called a:
long-term deliberate media effect.
short-term deliberate media effect.
long-term unintended media effect.
short-term unintended media effect.
The various musical genres and the groups inspired by them, such as post-punk music and goths, are examples of which of the following?
How was Dove’s Campaign for Real Beauty a response to feminist critiques of the media’s messages to girls and women?
It embraced those critiques and was among the first to feature women with cellulite and frizzy hair.
It created unrealistic images of beauty in order to sell Dove products.
It showed women in a variety of occupations, thus rejecting feminist arguments that women should aspire to only predominantly male positions.
It rejected the critiques and was among the first to airbrush its models and create unattainable images of beauty.
What is Jean Kilbourne’s critique of an advertisement that shows a pair of women’s legs with expensive high-heeled shoes on them popping out of a garbage can?
It promotes, even implicitly, violence against women.
The legs are white, and the ad reflects the relative neglect of nonwhites in the media.
It is a sexist strategy to promote recycling.
It demonstrates how consumerism makes it too easy to throw away functional items that aren’t fashionable.
Part of what we learn in elementary school is to obey authority, follow the rules, and be on time. Because these values are important to the functioning of the capitalist system, Antonio Gramsci would call this:
the American way.
can always be easily differentiated from the dominant culture.
exist only in cultures where power differences between classes exists.
don’t exist in most cultures because in most cultures, everybody is the same.
are hard to definitively define.
Crystal is camping in the woods with her dog and her friends. If she interprets her experience through a sociological lens, she will see culture in everything around her except for:
the nonverbal cues used by her friends.
James sees an advertisement in a fashion magazine that pictures two beautifully dressed white women in a crashed car with blood on their faces and arms and legs dangling limp. If he uses Jean Kilbourne’s film Killing Us Softly to interpret this advertisement, what might he conclude?
Sexism and misogyny are prevalent in advertising and media.
Race is more important than gender as an interpretive lens.
Women are associated with vehicles; men are associated with nature.
Women are misrepresented in advertising, but men are accurately portrayed.
An example of material culture is:
Legitimate advertisers tend to view culture jamming as:
a boost to sales of their products.
another way to increase competition.
a way to bring attention to the positive aspects of their products.
Which of the following took a new historical role when it fueled the civil rights and antiwar movements?
the written word
During the Olympics, people often compile media quotes and images to show how female athletes are treated differently than male athletes.This strategy of using media to critique media is called:
Galileo’s discovery that the earth revolves around the sun rather than standing at the center of the universe is an example of:
a shifting ideology.
the Sapir-Whorf hypothesis.
The term “media” refers to:
print means of mass communication such as newspapers.
any format or vehicle used to carry, present, or communicate information.
digital means of mass communication such as the Internet.
the impact that television has on society.
An example of nonmaterial culture is:
One major concern with restricted ownership of major media outlets is that:
the incentives for quality media programs will be reduced as competition declines.
fewer entertainment options will be available.
de facto censorship may occur because it becomes easier to suppress messages that media owners don’t support.
fewer people will be able to consume media products, threatening the industry’s viability.
During the 1800s, culture was defined by Matthew Arnold as“the pursuit of perfection and broad knowledge of the world.” Sociologists today define culture as:
only the material aspects of people’s lives, those things created by humans to adapt to the environment around them.
an ideal, something opposed to the real world in which we live.
the sum total of beliefs, behaviors, and practices that humans create to adapt to the environment around them.
only the nonmaterial aspects of people’s lives, like values and norms.
Everything in our constructed environment, including technology, buildings, furniture, clothing, and books, is part of our:
A group of children are playing a game called “telephone,”in which one child whispers a message to another, who then passes it along, until the last child announces the message to the whole group. Usually, by the end, someone has misheard the message and changed it. Does the children’s game of telephone count as media?
No, because it must use technology to count as media.
No, because it is just a game.
Yes, but only if the message is fairly accurately conveyed.
Yes, because the game relays information.
The study of culture tells us that:
most cultures don’t understand the meaning of morals.
most foreign cultures are primitive.
there are many ways to view the same symbol.
the way “our”culture lives tends to be the most efficient.
Stanley Lieberson and Kelly Mikelson gave subjects a list of unique names they found in the Illinois database to see if the subjects could correctly identify the gender of the actual child. What were their findings?
Male subjects were better able to identify the gender of the actual child.
The vast majority could correctly identify the gender of the actual child.
Most subjects were unable to correctly identify the gender of the actual child.
Female subjects were better able to identify the gender of the actual child.
Most broadcasting companies are privately owned in the United States and are supported financially by advertising. This means they are likely to reflect the biases of their owners and backers. Knowing that the press is not free suggests that there is a:
media controlled by antitrust laws.
political economy of the media.
The O. J. Simpson murder case and Hurricane Katrina are examples of which of the following?
Gramsci’s concept of hegemony
how the media reflect racist ideology
two recent U.S.natural disasters
cultural scripts in news media
Acronyms and emoticons, such as LOL, ;-), and LMAO, demonstrate that:
language, like other ideas, is universally understood.
kids will do anything to keep secrets from their parents.
language is the direct result of technological and cultural constraints.
technology itself can generate ideas and concepts.
The first form of mass media was the:
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- Submitted On 19 Jul, 2018 04:02:10