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Delivery Direct (GDD), a Norfolk, England medium-sized global delivery
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In the first assignment, students are given a scenario about Global Delivery Direct (GDD), a Norfolk, England medium-sized global delivery company that was started in 1968 by four college friends.  .  The purpose of this exercise is to see if you can identify the GDD leader in the potential candidates that will be hired to lead the new boutique services department. 

Outcome Met by Completing This Assignment

  • use leadership theories, assessment tools, and an understanding of the role of ethics, values, and attitudes to evaluate and enhance personal leadership skills


Andrew Rockfish and the co- owners have been looking for a competitive edge in the North American market that will translate well to the other divisions.  A recent meeting of the owners resulted in the decision to target business organizations with custom services.  This decision stems from recent feedback from customers that revealed that for GDD to anticipate the needs of their clients, suppliers and service vendors, the Company needed to decrease the turnaround time in delivery and the mailing of small packages and letters.  Rockfish has decided to offer “boutique” services to its business customers.  Catering to businesses will allow GDD to provide personal services that Fed Ex and UPS cannot offer.  Customizing the services will allow GDD to increase prices while creating a new niche in the market.  It was decided that the initial roll out of this idea would start in the US where an imminent threat from competition lies.  Rockfish was on board with this idea and began a campaign with the rest of the Company to find ideas that would help encourage the new ‘Business First” strategic plan. 

In response, a sales manager from the mid-west sales team brought this following idea from their brainstorming session for Rockfish’s consideration.  The sales manager proposed creating several mobile packing stores that would directly bring customer service to businesses.  GDD would not just pick up and deliver but they would also package.  This model could be viewed as an UPS store on wheels.  The team got the idea from a local delivery service that started a similar business as a Mail Store on Wheels and it seemed to be doing well.  The mail company has five “Mail on Wheels” trucks and focuses on taking small business, not individuals, away from the three local UPS and Kinkos stores.  After a financial review of the company, Rockfish decided to buy the business.  

Adrian Cheng, a young entrepreneur who ran the business with a philosophy that “customers always get the best of our time and service”, started Mail on Wheels.  Personal service, friendliness, and as much time as it takes to make the customer happy, was part of the mission statement.  Employees were casually dressed and had no deadlines except those given by the customer.  Cheng had approximately 45 employees and ran both day and evening shifts.  He had one van that was on call 24/7.   Cheng oversaw the entire operation with two assistant managers, one for the day shift and one for the evening shift.  Cheng does not want to continue working once the merger takes place.  Therefore, Rockfish has decided to hire a new manager for the new service products the company will offer.

Rockfish has decided that you, as a new management trainee might review some of the candidates for the job and help decide if the candidates have a leadership approach and style that fits the 21st century model that GDD is promoting in its leaders. 


Step 1:  Preparation for Writing the Assignment

Before you begin writing the report, you will read the following requirements that will help you meet the writing and APA requirements.  Not reading this information will lead to a lower grade:

Review “How to Analyze a Case Study” under Week 4 Content.  You are expected to use the facts from the case scenario focusing on using this information to determine opportunities and solve problems.

Read the grading rubric for the assignment.  Use the grading rubric while writing the report to ensure all requirements are met that will lead to the highest possible grade.

In writing this assignment, you will read and following these tasks:

Task 1:  Third person writing is required.  Third person means that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing).  If uncertain how to write in the third person, view this link:  http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person.

Task 2:  Contractions are not used in business writing, so you are expected NOT to use contraction in writing this assignment. 

Task 3:  You are expected to paraphrase and are NOT to use direct quotes.  You are expected to paraphrase, which can be learned by reviewing this link:   https://writing.wisc.edu/Handbook/QPA_paraphrase2.html.

Task 4:  You are responsible for APA only for in-text citations and a reference list.

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Delivery Direct (GDD), a Norfolk, England medium-sized global delivery
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