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What are the steps a buyer passes through when making a buying
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Buying Process

What are the steps a buyer passes through when making a buying decision? What other factors might influence a purchase? Think about something you recently purchased and discuss each buying decision step and other factors that influence your decision to buy. Incorporate concepts and examples from this week’s lecture in your post.
Market Opportunity Analysis (MOA)
What is the outcome of conducting a market opportunity analysis? Examine two components of the MOA and assess how each contributes to an effective IMC. Incorporate concepts and examples from this week’s lecture in your post.

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What are the steps a buyer passes through when making a buying
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  • Submitted On 03 Feb, 2018 02:54:17
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Buying Process: The buying process is not as sim...
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