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MKT438 Week 1 The Role of Public Relations Week 1
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The Role of Public Relations

Select a company, business, or non-profit organization and provide an example about how public relations (PR) principles apply.

Write a 700- to 1,050-word paper in which you examine the following:

  • The multiple definitions of Public Relations.
  • The connection between PR and the promotional aspect of the marketing mix (advertising, publicity, public relations)?
    • How are they similar and how are they different?
    • How might PR be more important during a crisis situation for an organization?

Include two outside references as well as citations with your paper.

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MKT438 Week 1 The Role of Public Relations Week 1
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  • Submitted On 16 Jan, 2018 12:03:41
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