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Positioning Presentation
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¨Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.

¨Identify the important attributes for your chosen product and select two key variables for your perceptual map. 

¨Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds. 

¨Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target market. 

¨Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following:

¨Develop a Summary slide.

¨Explain the target market (be specific and address all four segmentation variables - demographic, geographic, psychographic and behavioral).

¨Identify a Perceptual map.

¨Explain the Map placement.

¨Identify your references.

¨Format your assignment consistent with APA guidelines.

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Positioning Presentation
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  • Submitted On 22 Aug, 2017 03:47:24
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