¨Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.
¨Identify the important attributes for your chosen product and select two key variables for your perceptual map.
¨Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds.
¨Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target market.
¨Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following:
¨Develop a Summary slide.
¨Explain the target market (be specific and address all four segmentation variables - demographic, geographic, psychographic and behavioral).
¨Identify a Perceptual map.
¨Explain the Map placement.
¨Identify your references.
¨Format your assignment consistent with APA guidelines.
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- Submitted On 22 Aug, 2017 03:47:24