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Assignment 2 Situation Analysis
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NEED THIS HOMEWORK DONE BY TOMORROW AFTERNOON IF POSSIBLE PLEASE ...THERE IS NO MINIMUM OR MAXIMUM NUMBER OF WORDS TO USE AND ITS NOT A WRITTEN PAPER . ONLY NEED THESE QUESTIONS ANSWERS FROM THE COMPANY THAT YOU CHOOSE ...

 

 

Based on what you’ve learned so far in this course, regarding the 5 Cs, 4Ps, and STP, complete the assessment questions below. Submit the completed template in the Week 10 assignment submission link.

 

 

 

Name:

Professor’s Name:

Course Title:

Date:

Company/Brand Selected (Jeep Cherokee Automobiles, Amazon, or Google):

 

 

 

1. Customers

 

Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty.

 

For example: You could include information such as whether the brand is trying to appeal to a certain social or cultural group and how customers perceive the product/brand. It’s also possible to include demographic information related to: age, educational attainment, geographic area, gender, race, employment status and/or home ownership. Additionally, you can discuss psychographic information which includes those attributes that relate to personality, values, attitudes, interests, or lifestyles of people. This area is also related to situational life stages as well as customer beliefs, and how customers want to see themselves and be perceived. Some examples of psychographic groups include video gamers, soccer moms, sports fanatics, hipsters, and single moms. Life cycle stages include: retirees, new homeowners, college students and new parents. Be aware that some products/brands may appeal to a wider customer base than others.

 

[Insert response]

 

 

 

What do the customers buy/use?

 

[Insert response]

 

 

 

What changes can the company/brand expect in the future? How can the company/brand better serve its customers? Include information about potential opportunities and threats.

 

For example, you could include information about the current demand for the product/brand, and how it is changing or has changed including possible variations or modifications in the future. You may also

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