STR/581 Week 3 Mini-Strategy Grading Guide Version 8

Over Southwest Airlines

Create a 12- to 15-slide Microsoft® PowerPoint® presentation for a Mini-Strategy using the Mini-Strategy Outline over Southwest Airline

Include the following in your outline:

• Evaluate the organization's vision statement.
• Discuss the organization's current goals and objectives.
• Assess the organization's current status.
  • Leadership
  • Board members
  • Structure
  • Number of employees
• Conduct a basic SWOT analysis including the implications of the environment on a global organization.
• Report recent financial results including annual revenues, annual after tax earnings, and year end stock prices. Obtain results for the last 5 years.
• Perform competitor benchmarking. 
• Develop strategic recommendations that are designed to realize growth.
• Create a profile of the current CEO including the following:
  • Background and accomplishments
  • Education and educational experiences
  • Length of time in the current position
  • Major career accomplishments
  • Leadership and management styles
  • Vision for the company
  • Innovative accomplishments

Format your presentation according to APA guidelines.

Individual Assignment: Week 3 Mini-Strategy

Purpose of Assignment

The Week 3 Mini-Strategy follows the Mini-Strategy Outline.  This abbreviated version of a strategy also provides students an opportunity to dive into the leadership of their selected organization and see what skills, background, and innovation they brought to the table. 

Resources Required

Mini-Strategy Outline

Grading Guide