❖ Collective behavior-a major source of social change, is the spontaneous and unstructured behavior of a large number of people.
❖ According to an influential sociological theory, six macro-level conditions can encourage or discourage collective behavior:
➢ structural conduciveness
➢ structural change
➢ the growth and spread of a generalized belief
➢ precipitating factors
➢ social control
❖ There are many types of collective behavior, some more short-lived or harmful than others.
❖ Rumors, gossip and urban legends are typically untrue, but many people believe and pass them on for a number of reasons, such as anxiety and fear about living in an unpredictable world, to reinforce a community’s moral standards, or simply because they are fun to tell.
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- Submitted On 10 May, 2017 02:21:31
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