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Why is it important that a company have a well-defined process for strategically managing its new pr
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Why is it important that a company have a well-defined process for strategically managing its new product development process?

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Why is it important that a company have a well-defined process for strategically managing its new pr
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  • Submitted On 03 Feb, 2015 01:08:51
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Why is it important that a company have a well-defined process for strategically managing its new product development process?   Answer: The new product development process is highly risky—most new product development ideas and projects fail. Since many firms now focus on innovat...
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