If you were the director of R&D at a large pharmaceutical company, how might you apply the concept of “the innovation funnel?”
a. Hire more people because most of them will turn out to be mediocre.
b. Encourage more new ideas because it takes thousands of new ideas to come up with one successful new product.
c. Discourage more new ideas because most of them end up being useless and waste time and energy.
d. The innovation funnel concept can not be used by a person in this position.
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- Submitted On 03 Feb, 2015 12:50:48