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MGT5026-8 | Week: 6 Activity: Investigate and Evaluate Social Media Tools
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Activity Description

For this assignment, prepare a paper to evaluate the following questions below:
1. How have social media changed the way we exchange information about organizations and their products and services?
2. How can services such as Facebook be used to communicate business proposals, plans, and reports?
3. What are the advantages and drawbacks of using Twitter for business?
Support your paper with a minimum of three (3) external resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.

Length: 5-7 pages not including title and reference pages
Your paper should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards. Be sure to adhere to Northcentral University's Academic Integrity Policy.
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Learning Outcomes
6.0 Investigate methods of documenting, illustrating, and interpreting data.
Resources


Books

Reference Instruction
Guffey, M., & Loewy, D. (2015) Business communications: Process &
product
Read Chapter 12
Articles
Reference Instruction
Granados, N., & Gupta, A. (2013). Transparency strategy: Competing
with information in a digital world.
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url=http://search.ebscohost.com/login.aspx?
direct=true&db=bth&AN=87371436&site=ehost-live
Read Article
Li, X. (2012). Weaving social media into a business proposal project.
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url=http://search.ebscohost.com/login.aspx?
direct=true&db=bth&AN=75234629&site=ehost-live
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MGT5026-8 | Week: 6 Activity: Investigate and Evaluate Social Media Tools
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  • Submitted On 31 Jan, 2015 09:51:10
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In the current business scenario companies has reduced their control on their products and services because the social networking sites has given an open platform to the customers and prospects where they can openly discuss the ideas, experience and knowledge which is also well utilised by decision makers. The connecting nature of new generation has change the dynamics of customer relationship management. Nearly one billi...
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