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You are working for a large firm complete solutions correct answers key

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 You are working for a large firm complete solutions correct answers key

 

PROJECT DESCRIPTION

   

You are working for a large firm on the marketing and price communications team.  You should choose an inventive name for your firm and one for your team that should appear on the title page of the presentation.  Your team has been assigned the task of performing a market analysis of an item or service of your choice and producing a descriptive summary presentation of the sales potential of the traditional (Legacy) and newly-designed (New) products.  Data on the region, product types, items, sales prices, and sales potentials for products A, B, C, and D are included in the spreadsheet entitled Project Data S16.xlsx in BBLearn under the Semester Project folder. To make a recommendation as to which product the firm should vigorously pursue in its marketing program in the region of the Americas, you will need to perform statistical analyses of the sales potential of the various types of products or services the firm offers.  Your firm is risk averse, and the directors would like to maximize profits in the long-run.  To make your recommendation(s), you will need to perform the following operations:

 

1.      Disaggregate the data so as to obtain information for the Americas region alone, for Legacy and New products, and by types A, B, C, and D.

 

2.      Obtain the descriptive statistics, and perform exploratory data analysis on Legacy product types A, B, C, and D for the three projected sales dates.

 

3.      Repeat Part 2 above for New products.

 

4.      Prepare a summary table of the results for Legacy and New product types A, B, C, and D.

 

Recall that your firm is risk averse and would like to maximize profits in the long-run.  Based upon this and your summary results for the descriptive data analysis, you should be able to narrow down your selection for a recommendation as to which product type should be vigorously marketed in the Americas region.  This should be based upon the rules relating to returns, absolute risks and relative risks.  In the end, your team should make one recommendation as to the product or service that the firm should strongly promote in the Americas region.

 

Appended to your presentation should be all appropriate tables, charts, and descriptive statistical information obtained from your team’s analyses.  Do not forget to include your recommendation in the presentation. 

 

You must cover all the analyses outlined in the paragraphs above, but your information to present is limited to 15 slides.  You must decide on a focus or emphasis which shows intuition and initiative in the use of the data.

 

 

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You are working for a large firm complete solutions correct answers key PROJECT DESCRIPTION You are working for a large firm on the marketing and price communications team. You should choose an inventive name for your firm and one for your team that should appear on the title page of the presentation. Your team has been assigned the task of performing a market analysis of an item or service of your choice and producing a descriptive summary presentation of the sales potential of the traditional (Legacy) and newly-designed (New) products. Data on the region, product types, items, sales prices, and sales potentials for products A, B, C, and D are included in ...
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