Procter & Gamble is one of the world’s premier manufacturers of household products, with worldwide sales in excess of $80 billion. Half of its sales come from outside the United States.
Go to the P&G Web site (http://www.pg.com/en_US/index.shtml), and choose one of the brands they manufacture.
After choosing your brand, use the Walden Library to research and compare how that brand is marketed in one other country compared to how it is marketed in your home country. Identify one similarity or difference for each of the four marketing mix areas. To what cultural, social, or other environmental factors do you attribute any dissimilarities you found?
Write a 2- to 3-page paper, in APA format, summarizing your findings.
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- Submitted On 21 Jan, 2015 11:58:23