Company's Integration of Marketing Communications assignment (I chose Unilever). This assignment requires you to analyze how your company integrates its marketing communications tools and promotional activities. Your essay should display the following:
1. Appreciation of the significance of the concept of integrated marketing communications (IMC) and its impact on marketing management.
2. Identification of the elements of the promotion mix and the pros and cons of each element. Promotional mix includes: advertising, sales promotion, public relations, personal selling, direct marketing, and interactive marketing.
3. Connection of the concept of the communication process model to important issues in promotional strategy.
4. Description of the components of the marketing manager's role in promotional strategy. The seven major elements: identify targets for promotion, establish goals for promotion, select the promotion mix, develop the message, select media for use in promotion, prepare promotion budget, and establish measures of results.
5. Understanding of the key concepts of advertising, sales promotion, and public relations as they pertain to marketing management.
As you construct your essay, remember that communications can be physically and electronically integrated.
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- Submitted On 23 Jan, 2016 08:55:46