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One of the challenges and fascinations of understanding Millennials is mapping the connection between who they are – their identities and values — and pop culture.

As with earlier generations, Millennials both reflect and shape pop culture.  Tweens and teens are in the process of discovering their identities, trying on and discarding different personnas. They find inspiration within pop culture, and in the process contribute to it.

For example, it is fruitless to debate whether the current trend of portraying successful teen...

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Millennials Culture
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  • Submitted On 26 Dec, 2015 07:15:34
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One of the challenges and fascinations of understanding Millennials is mapping the connection between who they are – their identitie...
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