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Apple, Inc Keeping the I in Inno
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pple, Inc Keeping the I in InnovationFrom the second e-Activity and the case study, determine how market commonality and resource similarity impact Apple’s competitive standing in terms of its main rivals. Provide specific examples to support your response.

·         Determine what additional steps Apple's competitors are likely to take and how Apple will most likely respond. Explain your rationale.

 

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Apple, Inc Keeping the I in Inno
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