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Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics
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Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. Select at least one traditional and one digital venue to research the IMC tactics. In a two to four-page paper, analyze whether or not the tactics are effective and why. Describe any recommendations for improvement.

The paper
• Must be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center.
• Must include a separate title page with the following:
o Title of paper
o Student’s name
o Course name and number
o Instructor’s name
o Date submitted
• Must use at least two scholarly sources in addition to the course text.
• Must document all sources in APA style as outlined in the Ashford Writing Center.
• Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

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Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics
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  • Submitted On 22 Dec, 2014 11:31:00
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First of all Pepsico spends a lot on advertising and it is not without any reason since the kind of brand image it has built can be sustained only through effective advertising. “There are several advantages to using advertising as part of a company’s IMC mix. It is advertising’s job to inform, persuade and remind consumers about business and organizational products and other offerings. Advertising can be...
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