Cashback Offer from 10th to 18th May 2021. Get Flat 20% Cashback credited to your account for a minimum transaction of $80. Post Your Question Today!

Question DetailsNormal
$ 17.00

MKT 505 FINAL EXAM PART 2 (SCORE 100%)

Question posted by
Online Tutor Profile
request

Question 1

 ________ represent(s) the cumulative added value of a company's investment in the marketing of a brand over time.

Answer

Brand extensions

Co-branding 

Brand Image

Brand equity

Brand loyalty

Question 2

 Maslow's hierarchy is applicable to global marketing because it can help explain how:

Answer

basic human needs can drive the development of global products.

"self-actualization" is the highest-order need in Japan as well as Western nations.

status needs in different countries can only be fulfilled with localized products.

"luxury badging" is irrelevant to companies marketing in Asia.

Asians differ from Westerners in their basic physiological needs.

Question 3

Campbell's has been marketing soup in Japan for more than 40 years. Early on, Japanese consumers were not receptive to ads featuring the Campbell Kids and the "M'mM'm Good" slogan. This compelled Campbell's to develop ads featuring a talking soup can known as "Mr. Campbell." Campbell's also developed soup varieties for Japan with fish as the main protein source and spices that reflect local preferences. As described here, which of the following strategies has Campbell's used in Japan?

Answer

product-communications extension

product extension-communications adaptation

product adaptation-communications extension

product-communication adaptation

product invention

Question 4

To win a contract to supply the United Kingdom with AWACS military aircraft, Boeing agreed to purchase products from the UK whose value was equivalent to 130% of the contract. This type of pricing arrangement, which is common when the customer is a foreign government and the product has military applications, is known as:

Answer

barter.

switch trading.           

compensation trading.

offset.

dumping.

Question 5

 Which pricing strategy has the advantage of being simple to calculate but has the disadvantage of ignoring demand and competitive conditions?

Answer

gray marketing

skimming

penetration

market holding

cost-based

Question 6

Joseph Quinlan, chief marketing strategist at Bank of America, estimated that about 25% of U.S. merchandise exports represent shipments by American companies to their foreign affiliates and subsidiaries. This situation underscores the importance of ________ in global marketing.

Answer

dumping

gray marketing

transfer pricing

price skimming

price fixing

Question 7

When Wal-Mart Stores first expanded into Mexico, management established a joint venture with the country's largest retailer. Judging by the approach Wal-Mart used, management must have viewed Mexico as:

Answer

culturally close and easy to enter.

culturally distant and easy to enter.

culturally close and difficult to enter.

culturally distant and difficult to enter.

culturally difficult and easy to enter.

Question 8

Which personal computer company began life as a b-to-b marketer and then began marketing direct to the home PC market?

Answer

Hewlett-Packard

Compaq

Dell

Acer

Sony

Question 9

Order processing, warehousing, and inventory management are all functions pertaining to:

Answer

a polycentric orientation.

physical distribution and logistics.

sales promotion.

personal selling.

chain acquisition.

Question 10

In advertising, a(n) ________ is an agent who chooses graphics, pictures, type styles, and other visual elements and has general responsibility for the overall look of an advertisement.

Answer

art director

copywriter

IMC manager

PR practitioner

stylist

Question 11

Japan's Fuji Photo Film asked its advertising agency to develop an advocacy campaign for the United States targeted to appeal both to Wal-Mart and to its customers. This is an example of ________.

Answer

local advertising

pattern advertising

global advertising

advocacy advertising

image advertising

Question 12

A ________ company possesses a critical marketing advantage with respect to marketing communications.

Answer

domestic

local

global

glocal

multinational

Question 13

Traditional support media include:

Answer

indoor posters.

billboards.

newspapers.

magazines.

catalogs.

Question 14

When a company must decide on the composition of its foreign sales force, which alternative is generally the most expensive?

Answer

expatriates

third-country nationals

host-country nationals

agents of any nationality

agents of host country

Question 15

Which country or region offers direct marketers the advantage of a well-developed mailing list industry?

Answer

United States

Japan

Western Europe

Latin America

South Korea

Question 16

 ________ are online retail operations that allow customers to purchase goods and services.

Answer

Promotion sites

Matrix sites

Transfer sites

Transaction sites

Content sites

Question 17

 ________ -commerce is one of the significant marketing opportunities made possible by the digital revolution.

Answer

Multinational

Mobile

Multisegment

Marginal-cost

Multilingual

Question 18

"Small markets don't solve the growth needs of large companies" and "markets that don't exist can't be analyzed" are two principles of disruptive innovation. These principles are integral to:

Answer

the five forces model.

the flagship model.

strategic intent.

the innovator's dilemma.

the innovator's dream.

Question 19

In the terminology of the strategic intent framework for competitive advantage, a firm that establishes advantages in a number of different areas has:

Answer

attribute diversity.

marketing breadth.

comparative advantage.

layers of advantage.

a "double diamond."

Question 20

Germany's Mittelstand companies have been extremely successful pursuing ________.

Answer

cost leadership

differentiation

cost focus

focused differentiation

cost differentiation

Question 21

Which of the following generic strategies best captures the way Harley-Davidson has achieved competitive advantage in the global motorcycle industry?

Answer

cost leadership

differentiation

cost focus

focused differentiation

cost differentiation

Question 22

In the 1950s, Sony licensed the technology for the transistor from Bell Labs and proceeded to become the world's leading manufacturer of portable radios. Which strategy was Sony using to gain competitive advantage?

Answer

collaboration

layers of advantage

changing the rules

loose bricks

engagement

Question 23

Which form of organization design is capable of integrating geographic knowledge, product knowledge, functional competencies, and customer knowledge?

Answer

matrix structure

international division structure

geographic structure

worldwide product division structure

regional management center

Question 24

Marjorie Scardino is chief executive of:

Answer

Nissan Motor (Japan).

Pearson PLC (Great Britain).

Ford Motor Company (USA).

Pharmacia Corporation (USA).

Atlas Copco AB (Sweden).

Question 25

Brazilian Carlos Ghosn is chief executive of:

Answer

Nissan Motor (Japan).

Pearson PLC (Great Britain).

Ford Motor Company (USA).

Pharmacia Corporation (USA).

Atlas Copco AB (Sweden).

 

Available Answer
$ 17.00

[Solved] MKT 505 FINAL EXAM PART 2 (SCORE 100%)

  • This solution is not purchased yet.
  • Submitted On 14 Nov, 2015 02:01:38
Answer posted by
Online Tutor Profile
solution
Question 1 ________ represent(s) the cumulative added value of a company's investment in the marketing of a brand over time. Answer Brand extensions Co-branding Brand Image Brand equity Brand loyalty Question 2 Maslow's hierarchy is applicable to global marketing because it can help explain how: Answer basic human needs can drive the development of global products. "self-actualization" is the highest-order need in Japan as well as Western nations. status needs in different countries can only be fulfilled with localized products. "luxury badging" is irrelevant to companies marketing in Asia. Asians differ from Westerners in their basic physiological needs. Question 3 Campbell's has been marketing soup in Japan for more than 40 years. Early on, Japanese consumers were not receptive to ads featuring the Campbell Kids and the "M'mM'm Good" slogan. This compelled Campbell's to develop ads featuring a talking soup can known as "Mr. Campbell." Campbell's also developed soup varieties for Japan with fish as the main protein source and spices that reflect local preferences. As described here, which of the following strategies has Campbell's used in Japan? Answer product-communications extension product extension-communications adaptation product adaptation-communications extension product-communication adaptation product invention Question 4 To win a contract to supply the United Kingdom with AWACS military aircraft, Boeing agreed to purchase products from the UK whose value was equivalent to 130% of the contract. This type of pricing arrangement, which is common when the customer is a foreign government and the product has military applications, is known as: Answer barter. switch trading. comp...
Buy now to view the complete solution
Other Similar Questions
User Profile
maste...

MKT 505 FINAL EXAM PART 2 (SCORE 100%)

Question 1 ________ represent(s) the cumulative added value of a company's investment in the marketing of a brand over time. Answer Brand extensions Co-branding Brand Image Brand equity Brand loyalty Question 2 Maslow's h...
User Profile
maste...

MKT 505 Final Exam Part 1 (Score 100%)

Question 1 Coca-Cola achieved success in the Japanese market primarily by: Answer standardization of marketing mix elements. global localization. vending machine operations. selecting market mix options. homogenization. Ques...

The benefits of buying study notes from CourseMerit

homeworkhelptime
Assurance Of Timely Delivery
We value your patience, and to ensure you always receive your homework help within the promised time, our dedicated team of tutors begins their work as soon as the request arrives.
tutoring
Best Price In The Market
All the services that are available on our page cost only a nominal amount of money. In fact, the prices are lower than the industry standards. You can always expect value for money from us.
tutorsupport
Uninterrupted 24/7 Support
Our customer support wing remains online 24x7 to provide you seamless assistance. Also, when you post a query or a request here, you can expect an immediate response from our side.
closebutton

$ 629.35