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BUS 330 WEEK 3 QUIZ use as a guide only

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 1.

Question :

What is the economic effect (described in Chapter 8) that takes hold as the size of a country’s population of working age individuals increases?

 

Student Answer:

 Reduced productivity, as jobs are divided among more workers.

 

 Greater economic stability, as per-capita income stored in savings accounts increases.

 

 Increased discretionary spending due to higher incomes among working-age adults.

 

 Increase in family size as more individuals move into their child-rearing years. (The answer can be found in Section 8.5: "The Global Business Environment" in Principles of Marketing)

 

Points Received:

1 of 1

 

Comments:

 

Question 2.

Question :

Which of the following answers is the BEST example of trigger marketing?

 

Student Answer:

 Nathaniel bought a big-screen TV on April 30th. On June 15th, he receives an email offer for a 30% discount on home theater electronics.

 

 Doug and Sally cancelled their cell phone contract. Their provider used their profile data to purge similar records from their prospect database.

 

 Bernard searched for round-trip flight online. The travel website he used captured his email address for future marketing campaigns.

 

 Meredith grouped prospects in her marketing database into segments based on their likelihood to use her department store’s in-house financing. (The answer can be found in Section 7.4: "Driving Better Strategies with Customer Data" in Principles of Marketing)

 

Points Received:

1 of 1

 

Comments:

 

Question 3.

Question :

Which statement illustrates how the business buying decision process DIFFERS from the consumer purchase decision process?

 

Student Answer:

 Business buyers’ needs and desires arise from derived demand.

 

 Reference groups influence the business buying process more than the consumer buying process.

 

 Business buyers are more influenced by impersonal environmental factors.

 

 The business buyer goes through fewer steps than the consumer.(The answer can be found in Section 7.1: "Consumer Purchasing Behavior" in Principles of Marketing)

 

Points Received:

1 of 1

 

Comments:

 

Question 4.

Question :

Which answer reflects the second of the four steps in the process by which consumers’ emotions influence their purchase decisions?

 

Student Answer:

 Consumer feels motivation to satisfy a need.

 

 Consumer becomes aware of a need.

 

 Emotion awakens a consumer’s need.

 

 Consumer makes a purchase. (The answer can be found in Section 7.2: “It’s All in Their Minds”-Emotions and Motivations" in Principles of Marketing )

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[Solved] BUS 330 WEEK 3 QUIZ use as a guide only

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1. Question : What is the economic effect (described in Chapter 8) that takes hold as the size of a country’s population of working age individuals increases? Student Answer: Reduced productivity, as jobs are divided among more workers. Greater economic stability, as per-capita income stored in savings accounts increases. Increased discretionary spending due to higher incomes among working-age adults. Increase in family size as more individuals move into their child-rearing years. (The answer can be found in Section 8.5: "The Global Business Environment" in Principles of Marketing) Points Received: 1 of 1 Commen...
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