BUS/330: - Week 3 - Assignment
China and India have demonstrated trends toward Western-style consumption over the last decade. Given the emphasis on the youth market in the US over the last 60 years (since the baby boom), what can you suggest for marketers in these youth-oriented consumer economies (China and India)?
This assignment is designed to assess your critical thinking, problem solving, and communication skills. Your paper will be graded for its clarity, relevance, coherence, logic, and depth.
Your paper must be two to three pages in length (not including a cover page and reference page), and be formatted in APA style. Your paper must demonstrate that you understand international influence and micro-environmental and macro-environmental influences on marketing strategy. You must use your text and at least two additional scholarly sources.