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The text defines “marketing concept” and the “4 P’s.”
In your own words, explain both of these concepts, detail why both are important to a marketing plan.
Define “marketing” and “sale...
Marketing and 4P’s Concept
1. In your own words define and explain “marketing concept” and the “4P’s.” Provide an example of a company that uses one or both approaches.
Market concept is used to explain how companies try to analyze the needs and concerns of the customers that help them to make the right decisions on how to satisfy the needs better for the customers over other companies. The 4P’s of marketing stand for Price, Product, Promotion, and Place. Price is the value that is place on a product. Product is the items that are being sold. Promotion it is the activities that take place to make a product or the service that is used or traded. Place is how they try to get the consumer to want their product and want to have what the company is offering.
2. Define “marketing” and “sales” and explain how they are different from one another. How are they dependen...