1.3 Provide some examples of brands that have garnered success with social media. Provide some examples of some brands that have not been successful with social media. Based on this comparison, what are the key ingredients to getting customers to engage with a brand?
1.4 Assume you are starting a new yogurt store on campus. Develop a profile of your likely target market. What social media tools do you think will be most effective at reaching that audience? Why?