Cashback Offer from 22nd to 27th July 2021. Get Flat 20% Cashback credited to your account for a minimum transaction of $50. Post Your Question Today!

Question Details Normal
$ 10.00

How tightly do you fit into a particular market segment?

  • From Business, Marketing
  • Due on 22 Sep, 2019 11:17:00
  • Asked On 18 Sep, 2019 03:22:29
  • Due date has already passed, but you can still post solutions.
Question posted by
Online Tutor Profile

How tightly do you fit into a particular market segment? Do you think you can be neatly classified? If you think your purchasing habits make you an enigma to marketers, you may need to think again.


Instructions: Document your activities and exercise in this application exercise assignment. Keep good notes that you will submit as part of this assignment.

Purpose: This exercise quickly shows students the limitations of using only demographics to describe their customers, and really clarifies the process of segmentation and positioning for them.


Visit the following website located in this folder named: Segments

  1. Click on the link above and then type in your zip code. The database will generate many cluster descriptions based on your ZIP code. Depending on the functionality of the Web site at the time you access the database, you may need to reenter your ZIP code multiple times if you want to read all the cluster descriptions.
  2. Now review the demographic and psychographic data for the segments. Please provide insights on their lifestage, lifestyle, and others things that they like such as automobiles, music, health, books, magazines, beauty products, and income. Then think about which products in that category would appeal to each of the clusters generated by your ZIP code search. Please name 3 to 4 of the groups identified and provide feedback on similarities between the groups. For example, a car that appeals to a cluster titled “Young Bohemians” may not be the car of choice for the cluster “Pools and Patios.” If your search generated only one cluster type, you may wish to enter other ZIP codes for your area of town or for your region.
  3. Write a short statement that describes what you have learned about the most common segments for your zip code.


Available Answers
$ 1.00

[Solved] How tightly do you fit into a particular market segment?

  • This Solution has been Purchased 1 time
  • Submitted On 22 Sep, 2019 12:11:24
Answer posted by
Online Tutor Profile
How tightly do you fit into...
Buy now to view the complete solution
Other Related Questions

No related question exists

The benefits of buying study notes from CourseMerit

Assurance Of Timely Delivery
We value your patience, and to ensure you always receive your homework help within the promised time, our dedicated team of tutors begins their work as soon as the request arrives.
Best Price In The Market
All the services that are available on our page cost only a nominal amount of money. In fact, the prices are lower than the industry standards. You can always expect value for money from us.
Uninterrupted 24/7 Support
Our customer support wing remains online 24x7 to provide you seamless assistance. Also, when you post a query or a request here, you can expect an immediate response from our side.
Only 45 characters allowed.

$ 629.35