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media management
  • From Business, Management
  • Due on 16 May, 2018 12:00:00
  • Asked On 16 May, 2018 04:39:21
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Event Planning

MPR events are all around us. They can be large, small, formal, or informal and can often include more than one organization. Using the company that you further developed in the Unit 3 Individual Project, plan an event that will be a good fit for it.

Part 1: Creating an Event

  • Develop the event. Explain how it aligns with the firm's mission with a definable target audience.
  • Describe how you will link the image of the firm and the event. Keep in mind that people attend events mainly because of a connection with the theme or topic, not because of the sponsoring organization.
  • Create a presence so that the firm's message and sponsorship will be remembered.
  • Provide a souvenir so that people will remember your event and company.

Part 1 of the Individual Project should be 3 pages in length.

Part 2: Notifying Connectors

  • Notify connectors before the event. Create a 1-page pitch to the media.
  • Write a 1-page recap of the event with quotes of attendees.

Part 2 of the Individual Project should be 2 pages in length.

Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 5 pages, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 8–10 pages in length.

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Event Planning pt1 pt2
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  • Submitted On 17 May, 2018 08:59:48
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PART 1. Developing the event. The event to be done is a dinner party. An event requires to be well planned, and marketed in order to be successful. Therefore, an event requires a good marketing plan and strategic development. The right plan should identify the people to attend to the event, should communicate and market effectively. A process should be used in order to address every issue. In developing my event, I would use the following process. Set the goals of the event. The goals of the events are what the marketing plan is based on. This is the first step and probably the most important one. The goal of my event is to attract as many attendants as possible. My other goal is to promote my brand in a quest to make the investors and everyone who will be attending identify with the company’s mission and vision. The next step is to determine the budget. The event could be a very costly affair and a budget is necessary to so as to limit the costs and ensure no unnecessary costs are incurred. The budget should be structured in a way that it is neither too restrained nor too flexible. It should incorporate all the estimated costs to be incurred. The estimates should be researched so that the budget is as accurate as possible. The next step is to identify the target market and how to effectively reach them. In every event, it is important to define who will be attending so as to make the event appealing to them. It is also important to define ways to reach the audience. This is important so as to attract as many people as possible. After this, I would plan the communication tactics in the event. The success of the event largely depends on great interaction and communication with the attendees. This means that the communication tactics should be excellent. The people who are targeted to attend the event should be well informed about all the aspects of the event so that they can be encouraged to attend. Communication tactics also involve the method of invitation. The invitation should be interesting and appealing to the audience. The last step is to develop the personalization tactics. To ensure effective communication, the message, especially the invitation should be tailo...
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