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Signature Assignment: The Entrepreneurial Marketing Manager

  • From Business, Marketing
  • Due on 21 Oct, 2017 12:00:00
  • Asked On 17 Oct, 2017 12:27:32
  • Due date has already passed, but you can still post solutions.
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About Your Signature Assignment 

Signature/Benchmark Assignments are designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. Signature/Benchmark Assignments are graded with a grading guide or an automated rubric that allows the University to collect data that can be aggregated across a location or college/school and used for course/program improvements. 

Purpose of Assignment 

The purpose of this assignment is to assess marketing concepts and situations from an entrepreneurial manager's point of view. Concepts and relationships are discussed with a special focus on aligning one's ethics and values with their business actions and understanding the unique differences in marketing strategy planning for domestic business versus business abroad. 

Assignment Steps 

Resources: Marketing: Ch. 7: pg. 177-191; Ch. 16: pg. 438-440; Week 5 video 

Scenario: Imagine you are an entrepreneur launching a business planning to operate both domestically and abroad. You are currently developing your marketing plan and strategies. 

Develop a 1,050-word analysis addressing the following:

  • Describe your organization's mission, vision, and values.
  • Explain how these values will be aligned to your own personal brand identity, ethics, and values when doing business, planning strategies, and solving problems. 
  • Discuss at least two concepts from class that are elements of a marketing plan and are important tools to your entrepreneurial business' success. Discuss how the concepts help align the organization's values with your values. Explain the reasoning leading to these conclusions.
  • Select two of the following departments and explain marketing's role in coordinating their distinct functions:
    • Distribution
    • Customer Service                                             
    • Advertising and Public Relations           
    • Research and Design                           
    • Sales   
    • Operations or Manufacturing
  • Compare and contrast how culture is likely to impact domestic marketing strategies versus what the company may encounter when doing business abroad such as cultural norms, economics, politics, and legal systems. 
  • Explain the actions the company can take to ensure that it evolves with the target at home and the countries it does business in.
  • Discuss any emerging marketing trends that may affect your business.

Cite a minimum of two peer-reviewed sources with one being from either the text, video material, or the University Library. 

Format your assignment consistent with APA guidelines. 

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[Solved] The Entrepreneurial Marketing Manager

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  • Submitted On 17 Oct, 2017 05:09:33
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Business Plan Name Institution INTRODUCTION In any business organization, the mission and vision of the managers play a salient role in the success of such business. For entrepreneurs, it is important that they come up with a strategy that will aid them in meeting the goals of their business. A mission is defined as a statement that expounds on the reasons for the existence of an organization and the role it should play to its shareholders (Mornah, & McDermott, 2016). As an entrepreneur, my business plan is to distribute the spare parts of vehicles to other countries and my country. The name of the business is “Voger Hardware.” The business will operate both domestically and internationally. Therefore, the principal aim of this essay is to expound on the values and mission of the business. Additionally, it will also expound on how the values of the business are aligned with the ethics, values of the business, business strategies, personal brand identity and solving problems in the business (Mornah, & McDermott, 2016). It will also expound on the marketing plan and the challenges that the business is likely to encounter. Ideally, it will explore the mitigation plans that will be used to curb the challenges. THE ORGANIZATION MISSION, VISION, AND VALUES The Vision Statement The mission of Voger hardware is to become the most excellent firm in the hardware segment. To build a place where the customers will purchase the most quality and affordable hardware products. The mission statement We are a highly dedicated organization that values responsibility, creativity, and innovation. The values of the organization Values are defined as the most important attributes that are used in identifying an organization (Mornah, & McDermott, 2016). The following are the values that will guide the Voger Hardware organization; • To contribute in a positive way to the environment. • To satisfy the customers in all ways. • Provision of safe and quality products • Come up with a corporate culture that values both teamwork and individual development. • To be profitable while distributing the products at the affordable prices. HOW THE VALUES WILL BE ALIGNED TO BRAND IDENTITY, ETHICS, PLANNING STRATEGIES AND SOLVING PROBLEMS It is important that the values of an organization align with ethics, planned strategies, and problem-solving in an organization. As stated in the values of the organization, one of the principal value is to contribute positively to the environment. Owing to the prevalent market conditions, engaging in ethical practices in an organization is beneficial in attracting and maintaining the loyalty of the customers (Phillips, McQuarrie & Griffin, 201...
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