Please read carefully before starting assignment.
I am responsible for bullet #4 ONLY:
* Analyze how your company will implement the New-Product Development Process (seven stages) to bring your product/service from concept to commercialization.
263 word total MAX
See attached report from last week for reference for this assignment completion.
Purpose of Assignment
The purpose of this assignment is to continue to have students place themselves in the role of a marketing research and planning team leader while completing the last half of the team's project that was started in Week 3. Students will be researching and making decisions on price setting, promotion strategies, environmental forces/scanning, and steps to bringing their company's product from concept to commercialization.
Resources: Marketing: Ch. 1: pg. 4-10; Ch. 3: pg. 72-92; Ch. 8: pg. 210-223; Ch. 10: pg. 274-281; Ch. 13: pg. 350-352; Chapter 17: pg. 472-475; Ch. 18: pg. 519-526; Ch. 19: pg. 556-558
Scenario: Using the same organization and product/service you used in the Week 3 learning team assignment and the same scenario, you will be presenting the following analyses to the board of directors and stakeholders. They will be using these analyses to make their final decision on how, and if, to launch your company's new and unique product/service.
Develop a minimum 850 to 1,050-word analysis addressing the following:
Cite a minimum of two peer-reviewed sources.At least one source should be from the course materials and at least one source from the University Library.
Format your paper consistent with APA guidelines.
Do not use a running head - one point penalty for using a running head.
Use a serif font (Georgia or Times New Roman); with at least 1.5x line spacing. 2.0x spacing is preferred.
Do not exceed the word count.