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Understanding Marketing and Customer Relationships
  • From Business, Marketing
  • Due on 24 Sep, 2017 12:00:00
  • Asked On 22 Sep, 2017 12:08:57
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Purpose of Assignment 

Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations grow and achieve their goals. This assignment defines marketing, the customer value proposition, and creating mutually beneficial relationships between the organization and target, as well as applies these concepts to the student to create a personal brand. 

Assignment Steps 

Resources: Week 1 textbook reading, Week 1 video, American Marketing Association Website, and University Career Center: Crafting Your Image 

Scenario: You have just graduated from the University of Phoenix with your Bachelor's Degree. You have decided either to seek a promotion at your current work, explore new career opportunities, or open your own business and are using your marketing knowledge to position yourself for career growth. 

Develop an 850 to 1,050-word response to the following using the scenario above:

  • Provide a definition of marketing from the American Marketing Association. Define the customer value proposition. Discuss the differences between the marketing process and advertising, the goals of creating a strong customer value proposition, and the unique relationship that exists between company and customer.
  • Use your workplace, a company you would like to work for, or an entrepreneurial vision and apply the concepts of the customer value proposition and relationship marketing to their operations. Introduce who the company, or business idea is and what they do. Provide examples demonstrating how the company uses these concepts successfully. Are there any ways they can improve in these areas? How?
  • Determine how your own personal brand links to the organization's customer value proposition. Discuss ways you can integrate a customer value proposition and use relationship marketing to position yourself the best. Please share examples to illustrate your thoughts and reasoning.

Cite a minimum of two peer-reviewed sources with at least one coming from the textbook, the Week 1 video, or the University Library. 

Format your paper consistent with APA guidelines.

 

Do not use a running head - one point penalty for using a running head.

Use a serif font (Georgia or Times New Roman); with at least 1.5x line spacing.  2.0x spacing is preferred.

Do not exceed the word count.

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Marketing Paper
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Marketing Student Name Course Name Professor Name   Marketing Marketing is the activity, set of organizations, and procedures for making, conveying, conveying, and exchanging offerings that have an incentive for clients, customers, accomplices, and society as a whole. Marketing research is the capacity that connections the buyer, client, and open to the marketer through data - data used to recognize and characterize marketing openings and issues; create, refine, and assess marketing activities; screen is promoting execution, and enhance comprehension of marketing as a procedure. Marketing research determines the information required to address these issues, plans the strategy for gathering data, oversees and executes the information accumulation prepare, breaks down the outcomes, and conveys the discoveries and their implications (Michael J. Baker, 2016). Customer Value Proposition A customer value proposition is a description of the experiences an external client will acknowledge upon buy and utilization of an item. In my work in product marketing, I haven't seen many promoting associations make or utilize the customer esteem recommendation. Now and then, I have saw something many refer to as an "incentivized offer" used. Be that as it may, those "esteem recommendations" are typically a simple list of advantage explanations connected to a non-exclusive crowd. The customer value proposition is seemingly an essential device in the item marketer’s toolset. It is the establishment for seeing how the target user will reasonably esteem the thing. Dissimilar to an advantages explanation, a client esteem suggestion is more adjusted. It unquestionably incorporates the favorable circumstances an external client would involvement. In any case, to these benefits, it includes the pressure of hindrances and equality experiences. The entirety of all of these experiences gives a substantially more precise evaluation of the item in its marketplace. Without client esteem suggestions, organizations are strolling indiscriminately in the market. Organizations underplay the reality that their external customers have different choices. They overlook th...
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Understanding marketing as a multi-step process relying on building successful customer
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