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Executive Summary

  • From Business, General Business
  • Due on 18 Feb, 2017 12:00:00
  • Asked On 15 Feb, 2017 06:09:44
  • Due date has already passed, but you can still post solutions.
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Write a 1-page Evaluation and include:

  • Company Starbucks
  • How the team will measure and evaluate the new IMC plan.
  • Develop evaluation tools to measure IMC plan effectiveness.

Attached are some paper that would help....

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[Solved] Evaluating integrated marketing campaigns

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  • Submitted On 16 Feb, 2017 03:46:17
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HOW TO MEASURE THE EFFECTIVENESS OF MARKETING CAMPAIGNS Starbucks Company introduced new marketing communication tools like; furniture renovation, delivery services and gourmet food item offers. Several methods can be used to evaluate effectiveness of these new marketing campaigns plans. Unique visitors. This can be checked by going through the visitor’s book and also by tracking the number of individuals visiting the company’s website. If the number of visitors increases, it will be an indicator that ...
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[Solved] evaluate the new IMC plan

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  • Submitted On 17 Feb, 2017 04:35:52
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Company Starbucks How the team...
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