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Using Descriptive Statistics In Marketing

  • From Business, General Business
  • Due on 04 Jan, 2017 12:00:00
  • Asked On 31 Dec, 2016 12:19:51
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Scenario: An oil change company is looking for ways to increase customer flow and revenue for the business. The company leaders have hired you to the company's market research consultant. 

Using raw data, determine two descriptive statistics regarding the oil change company that can be used to attract customers.

Write a 525- to 700-word paper in which you:

  • Explain the descriptive statistics determined and their direct use in attracting customers.
  • Analyze additional information needed to develop a better marketing strategy.
  • Assess how you would collect this additional information.

Format your paper consistent with APA guidelines.

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[Solved] Using Descriptive Statistics in Marketing

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  • Submitted On 31 Dec, 2016 05:18:42
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Using Descriptive Statistics in Marketing Name Institutional Affiliation Using Descriptive Statistics in Marketing A company has a choice to make a decision between various options available to take advantage of marketing research. An important way that a company can select to conduct research is through descriptive statistics. In essence, statistics is a form of conclusive research that is used to describe both the composition of a group in such terms as income, gender, age, education and characteristics of group members with regards to both current and future behavior (Mazzocchi, 2008). As such, the current study, an oil change company will be using two descriptive marketing research techniques to assist in improving their market research within their business. In essence, the two descriptive market research techniques that the oil change company will use will be survey as well as documentary analysis. An important descriptive statistics that can be used by the organization to assist the oil change company would be to introduce a survey for the customers. As a matter of fact...
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[Solved] Descriptive Statistics paper

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  • Submitted On 02 Jan, 2017 07:32:28
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Using raw data, determine two descriptive ...
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  • Submitted On 04 Jan, 2017 05:19:28
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Marketing research and developing marketing strategies By (student Name) (Institution Affiliation) (Course title) (Professor name) (Full date) Descriptive statistics Introduction Descriptive statistics is a method through which describes the features of data in a specific study by providing a summary for each sample and measure. Usually, they provide quantitative analysis of data by simplifying large amounts of data so that they can be easily understood and managed. The common types of descriptive statistics include measures of frequency, central tendency, position and variation. In marketing studies, descriptive studies can be used to assess customer’s likes and dislikes with respect to products and services which enable an organization such as the Oil change company to find and implement ways of attracting and retaining customers and clients. This occurs when the company asks its customers questions and seeks to obtain feedback on the provision of goods and services as well as the seller-customer relationship and upon obtaining this data they may then summarize it using the descriptive statistics for both the present and future situation. Types of descriptive statistics As earlier stated the main types of descriptive statistics in...
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