Select an organization with which you are familiar. This organization is the basis for your Market Research Implementation Plan. ( CVS as the organization )
Select a scenario from the following list:
An organization is considering introducing a new service. ( MinuteClinic as the services
Write a 250 - 300 word detailed outline of your Market Research Implementation Plan in which you address the following:
Based on your selected scenario, identify the detailed areas in which market research is needed - such as population, target market, and per capita - and describe their importance to the organization in the selected scenario.