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Unit 5 121 Business Application Assignment: Business Trends
  • From Business, General Business
  • Due on 30 Nov, 2016 12:00:00
  • Asked On 30 Nov, 2016 09:19:57
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In this Application Assignment, you should use the same business that you select to use for all of the unit application assignments. This is the easiest thing to do, but if you wish to use a different business, you may do so.

For extra credit include the Stock Market Report file when you submit this Application file. If you include the Stock Market Report file, you can add 10 points to your application grade, for a maximum grade of 100.

Conduct some research on this business and prepare a 1-2 page report, following the same guidelines in earlier units.

Use your research to develop your own opinions, interpretations and conclusions about this business. Your report should cover the following points:

  • Analyze financial reports available on the company website for the past 2 years. This can include stock market charts and graphs over the past several months.
  • Give your opinion as to the company's profitability and how well it has performed over the past two years.
  • Provide a brief summary of what you learned about this business in this course.
  • Would you invest money in this business?
  • Would you want to work for or own this business?
  • What trends and/or changes do you see for this business/industry? What are your forecasts for the future?
  • What are your recommendations for this business? How might they improve?

Be careful not to plagiarize by copying and pasting information from the internet or any other resource. Give credit to the source of your information with a citation.

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Unit 5 121 Business Application Assignment: Business Trends
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Unit 5 121 Business Application Assignment: Business Trends
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Unit 5 Business Application Assignment: Business Trends Based on financial reports from 2012 to 2014, Marriott International’s revenue has increased from $571 million dollars in 2012, to $626 million in 2013, to $753 million in 2014 (Marriott 2015 Press Release and Financial Tables, 2015). From the years of 2012 to 2014, Marriott’s basic EPS (earnings per share) increased from $1.77 in 2012, to $2.05 in 2013, to $2.60 in 2014. Marriott’s diluted EPS increased from $1.72 in 2012, to $2.00 in 2013, to $2.54 in 2014 (Marriott Press release and Financial Tables, 2015). Third quarter 2015 net income totaled $210 million, a 9 percent increase over 2014 third quarter net income. Diluted earnings per share (EPS) in the third quarter totaled $0.78, a 20 percent increase from diluted EPS in the year-ago quarter. On July 29, 2015, the company forecasted third quarter diluted EPS of $0.72 to $0.76 (Marriott International 2015 Highlights, 2015. When viewing stock from Marriott from the years of 2011 until 2015, their stock price is increasing gradually. On January 2, 2012, Marriott’s closing stock price was $34.73. On January 5, 2015, Marriott’s closing price was $83.10. As of today their stock price is $68.78 (Yahoo Finance, 2015) I have learned quite a bit about Marriott from working at the Fairfield Marriott in the town where I live, but throughout this course I have learned about Marriott International on a worldwide level. ...
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Unit 5 121 Business Application Assignment: Business Trends
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