I attach a paper which answer the questions below...but all i need is a introduction and a conclusion for this paper
Select a PR scenario from the following list:
- An organization wants to position itself as a leader in embracing diversity in the workplace
Select an industry that operates in your selected scenario.
- A home health care provider
Select an actual company/organization in the chosen industry. This company/organization will be the basis for your PR Campaign.
Prepare a 700- to 1,050-word detailed outline of your campaign addressing the following:
- Identify the selected organization's internal and external PR issues based on your selected scenario.
- Identify the target publics for the PR Campaign and identify the interest each has in the scenario.
- Develop a market research plan to support your PR Campaign strategy development.
- Analyze how the PR Campaign will be integrated into the overall marketing strategies of the organization.