Create a Positioning Statement and Motto for Google.
Use the information listed, as well as your own research, to assess the brand by completing the provided template. At the end of the template, be sure to develop what you believe would be a new or better positioning statement and motto for the brand.
Google's Mission Statement
Google's mission is to organize the world's information and make it universally accessible and useful.
Don't be evil. (http://www.google.com/about/)