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MKT100 Positioning Statement and Motto
  • From Business, Marketing
  • Due on 27 Apr, 2016 06:42:00
  • Asked On 26 Apr, 2016 11:51:28
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Assignment 1 - Submit Here



Positioning Statement and Motto

Due Week 4 and worth 175 points


In this assignment, you will create a Positioning Statement and Motto for one (1) of the following brands: Alfa Romeo, Google, or Amazon.com.

Select only one (1) brand. Use the information listed, as well as your own research, to assess the brand by completing the provided template. At the end of the template, be sure to develop what you believe would be a new or better positioning statement and motto for the brand.

Click here to download the required template.

Submit the completed template via the Assignment 1 submission link.

*Remember to only select one (1) brand from the options below (click on Option A, Option B, or Option C to view each available brand).


  • Option A- Alfa Romeo
  • Option B -Amazon
  • Option C-Google

Google - Google's Mission Statement
Google's mission is to organize the world's information and make it universally accessible and useful.

Google's Motto
Don't be evil. (http://www.google.com/about/)

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MKT100 Positioning Statement and Motto
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1. Target Customers/Users Who are the target customers for the company/brand? World ...
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