Unit 4: The External and Global Environments
Case Study Analysis Paper:
Prepare a case study analysis on Case 14, Louis Vuitton in Japan, attached.
Closely follow the Case Study Analysis Template by clicking on the hyperlink. Please utilize this template format for this Assignment. Use titles and subtitles per the format for readability purposes. Focus upon the idea of conducting a SWOT analysis with respect to Louis Vuitton’s external and global environment, which includes the remote, industry, and operating environments. Please include the SWOT Analysis with the four quadrants in the appendix of your paper (after the References page). You can find the SWOT Analysis template in Doc Sharing.
• Conduct a SWOT Analysis on the case study company’s external and global environment. (Template Attached)
• Create a case study analysis on the company’s external and global environmental issues while focusing upon the remote industry, and operating environments. (Template Attached)
Create at least two to three alternative solutions. Conduct further research on the featured case study company on its website relative to news and press releases, community involvement, and the like. Use this information to help formulate your own original two to three Alternative Solutions. After choosing one of the two to three Alternative Solutions, discuss the Selected Solution. In the Implementation section, describe how your Selected Solution will be implemented.
The case analysis should be 2--3 written pages in length (not including the formal title page and References page), double-spaced. Ensure that you have used correct spelling, grammar, punctuation, mechanics, and usage. When citing sources (text and list references), you should use current APA format and style.
Unit 4: Case 14, Louis Vuitton Case Study Analysis
School of Business
MT460 Management Policy and Strategy
Louis Vuitton, Japan Case Study
Louis Vuitton Malletier founded by Louis in 1854 is 160 years old and one of the world’s leading fashion houses. It is available in 50 countries with more than 460 stores and is named world’s most valuable luxury brand (Xiao, 2012). This case study provides .an insight on External and Global Environmental Issuesof Company with SWOT and provides some solutions to the issues and a selection recommendation.
A summed up SWOT analysis of L.V is available in the Appendix at the end of this case study.
External and Global Environmental Issues
Form the conducted SWOT analysis of L.V; we have identified some of the issues that are critical to L.V. The identified issues are described as follows:
Firstly, Louis Vuitton has a limited customer base which includes super rich people who generally belong to high classes (Louisvuittonbrand).
Second issue is that, new generation does not like high prices and most of the Louis Vuitton products are summed up in one word as “expensive”. Also the current economic conditions do not allow masses of generation to buy high priced products. This can hurt the economic con...